The Economic Times
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| 09 March, 2021, 12:52 AM IST | E-Paper
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    Curfews, protests lead to end-of-sales season

    Christmas sales are lacklustre despite retailers offering flat 40-50% discounts.

    Synopsis

    Despite advancing end-of-season sales by 10 days in December, brands and malls said purchases have declined 10-15% from November when retailers recovered about 70-75% of last festive season’s business, buoyed by Diwali and pent-up wedding shopping.

    New Delhi: Night curfews and the farmers’ protests have hit year-end shopping, with retailers disappointed that the post-Diwali festive fervour appears to have fizzled out. Cities such as Mumbai and elsewhere in Maharashtra, Gujarat, Punjab and other states are forcing shops to close by evening while the farm agitation centred around Delhi is deterring potential buyers in Punjab, Rajasthan and Uttar Pradesh from hitting the National Capital
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