The Economic Times
English EditionEnglish Editionहिन्दी
| 09 March, 2021, 12:52 AM IST | E-Paper

    Curfews, protests lead to end-of-sales season

    Christmas sales are lacklustre despite retailers offering flat 40-50% discounts.


    Despite advancing end-of-season sales by 10 days in December, brands and malls said purchases have declined 10-15% from November when retailers recovered about 70-75% of last festive season’s business, buoyed by Diwali and pent-up wedding shopping.

    New Delhi: Night curfews and the farmers’ protests have hit year-end shopping, with retailers disappointed that the post-Diwali festive fervour appears to have fizzled out. Cities such as Mumbai and elsewhere in Maharashtra, Gujarat, Punjab and other states are forcing shops to close by evening while the farm agitation centred around Delhi is deterring potential buyers in Punjab, Rajasthan and Uttar Pradesh from hitting the National Capital
    Share This Article
    • SAVE

    Sign in to read the full article

    You’ve got this Prime Story as a Free Gift

    Why ?

    • Sharp Insight-rich, Indepth stories across 20+ sectors

    • Access the exclusive Economic Times stories, Editorial and Expert opinion

    • Clean experience with
      Minimal Ads
    • Comment & Engage with ET Prime community
    • Exclusive invites to Virtual Events with Industry Leaders
    • A trusted team of Journalists & Analysts who can best filter signal from noise
    The Economic Times