Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
11,895.4523.35
Stock Analysis, IPO, Mutual Funds, Bonds & More

Flipkart building mapping platform to help mark customer addresses more accurately

The online retailer is building Flipkart Maps, which will help it mark customer addresses and landmarks more accurately to make more speedy and cost-effective deliveries.

, ET Bureau|
Updated: May 10, 2016, 03.33 AM IST
0Comments
The online retailer is building Flipkart Maps, which will help it mark customer addresses and landmarks more accurately to make more speedy and cost-effective deliveries.
The online retailer is building Flipkart Maps, which will help it mark customer addresses and landmarks more accurately to make more speedy and cost-effective deliveries.
BENGALURU: India’s largest online retailer Flipkart is building its mapping platform based on the data from MapmyIndia, where it picked up over 34% stake last year. The online retailer is building Flipkart Maps, which will help it mark customer addresses and landmarks more accurately to make more speedy and cost-effective deliveries.

“The key idea behind our mapping strategy is to build a transformative GIS (geographical information system) and location-intelligence platform that is necessary to build a highly-scalable and efficient network,” said Krishanu Seal, vice-president of engineering at Flipkart.

The move to roll-out Flipkart Maps comes as it has also partnered with Mapunity, a social technology lab by Ashwin Mahesh. Mapunity has started Technagara, a social network for all the chosen cities in the ‘Smart Cities’ mission to bring together public information about governance and urban development.

The data from this partnership will help the etailers logistics unit, Ekart, gather detailed data on addresses besides figuring out shorter routes and more efficient ways to reach consumers.

Technagara has started with Bengaluru but will roll out across major Indian cities.

Ekart plans to use network of field executives, which expanded by 40-45% in 2015 to 14,500, to gather data and intelligence to the addresses they deliver to so they can be accurately marked.

This is likely to help Ekart catch potential misroutes, bad addresses and understand when is it a right time to make a delivery to that area making the process more efficient.

“India has not had a very formal surveyed set of pincodes and is not amenable to efficient first-world construct. A lot of it is landmark-based routing and a lot of exceptions one needs to keep in mind,” according to Seal.

The move to build Flipkart Maps comes at a time when Ekart, which is a subsidiary of Flipkart, is positioning itself as an independent business and trying to rope in third-party clients.

As ET has reported earlier, Ekart has managed to snag other etailers like Paytm and Jabong, besides offline players like Madura Fashion as clients in recent months.

Flipkart has also made other investments in supply chain-related ventures, like self-serve locker provider QikPod and freight-booking marketplace Zinka.

MapmyIndia was its most significant external investment related to supply chain. The etailers senior VP for supply-chain engineering Hari Vasudev and head of consumer experience and growth Surojit Chatterjee are also on the board of MapmyIndia.

Also Read

Nokia partners Flipkart to launch smart TVs in India

Amazon, Flipkart generate Rs 19,000 cr in festive sales, Flipkart takes lead

Probing 'predatory' pricing by Flipkart, Amazon: Piyush Goyal

Jeyandran Venugopal is Flipkart’s tech chief

Flipkart to start selling food through FarmerMart

Comments
Add Your Comments
Commenting feature is disabled in your country/region.
Download The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.

Other useful Links


Follow us on


Download et app


Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service