Inside Amazon's new India headquarters, its biggest building globally
Amazon's biggest building globally
With 49 elevators moving a floor per second and zumba classes for its more than 15,000 employees, Amazon's new Indian headquarters, its biggest building globally, matches its ambitions in a vast but challenging market.
In pic: A view of Amazon's world’s largest campus building, in Hyderabad.
While the prospects of success in the vast nation are tantalising, the risks are also high, with Amazon and Flipkart incurring big losses as they expand and attempt to tap into new markets in Asia's third-largest economy.
Both firms will also face fierce competition from Reliance Industries -- helmed by Asia's richest man, Mukesh Ambani -- which is preparing to go up against the two US companies with its own e-commerce platform.
Bureaucratic hurdles present further challenges.
New e-commerce rules that came into force in February banned companies like Amazon from selling products from firms in which they have a stake. They are also forbidden from entering into exclusive deals with sellers.
The regulations were brought in after brick-and-mortar retailers complained the e-tailers were unfairly selling products at discount prices.
Why is India important?
Amazon has already earmarked $5 billion in investment funds for India, where one in three people use the internet -- a figure forecast to swell by 300 million by 2020 mainly due to growing smartphone use.
India's e-commerce sales are expected to triple between now and 2022, when they are likely to pass the $100 billion mark, according to recent research by industry body NASSCOM and PricewaterhouseCoopers.