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Lockdown positive: E-grameen goes to town on its rural feat

Lockdown positive: E-grameen goes to town on its rural feat
Lockdown positive: E-grameen goes to town on its rural feat
A model where a CSC e-Grameen Store becomes a wholesaler of goods in its area is also being explored, said Tyagi.

Synopsis

The hyperlocal ecommerce platform, which could give tough competition to Flipkart, Amazon and BigBasket, among others, is now targeting to reach every panchayat in the country, they said.

New Delhi: E-Grameen Store, a rural ecommerce app with around 100,000 online shop fronts since launch in April, is exploring partnerships with companies such as homegrown FMCG firm Patanjali and global beverages giant Coca-Cola to sell directly to rural areas through these e-stores, officials told ET. The hyperlocal ecommerce platform, which could give tough competition to Flipkart, Amazon and BigBasket among others, is now targeting to reach
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