Opera online shopping survey finds 70% Indians prefer getting gift vouchers
The study also finds that 70% of the shoppers research apparel and electronics online while only 30% check it out in a store before actually buying it.
“Online shopping has become popular due to the increasing usage of smartphones, roll out of high-quality networks, and the ease of access and convenience of having goods delivered to your doorstep. Opera today has over 75 million monthly users in India and we see that e-commerce is one of the top categories of content viewed by Opera users,” said Sunil Kamath, Vice President - South Asia & Southeast Asia at Opera. The survey was conducted across over 1500 participants across 30 cities in India in the 16-55 age group. Of this, 70% were 19-30 years old, while 60% respondents were from the five major metros.
The study also finds that 70% of the shoppers research apparel and electronics online while only 30% check it out in a store before actually buying it. Half of them research and buy it online.
Indian shoppers also seem to be a patient lot, with one in ten preferring to wait a few days to let the urge die or ask their friends and family to stop them from over-spending. 59% of respondents only shop when they need something in particular, as compared to 22% who set themselves limits to resist ´shopping online.
Half the respondents admitted to having concerns about security issues online and annoyances like apps crashing or unwanted pop-up ads. Slow internet speeds are another issue, and the company said that one of their products, Opera Max can help with these. In the privacy mode, data remains encrypted and anonymised, adding an extra layer of security. Further, it can help in reducing the data consumed on popular shopping apps by up to 60%.. The Opera Mini browser also compresses data by up to 90%, helping load images faster.