The Economic Times
English EditionEnglish Editionहिन्दी
| E-Paper
Search
+

Why foreign fashion companies are increasing their store sizes in India

Why foreign fashion companies are increasing their store sizes in India
Why foreign fashion companies are increasing their store sizes in India
Retailers said the current slowdown is temporary and they are betting on India’s long-term potential for fashion and lifestyle products.

Synopsis

Nike is more than tripling some of its store sizes to 3,000-5,000 square feet, as is Levi’s, which is expanding to 3,000 sq. ft. Market leader Zara is asking malls to double its space to 25,000-30,000 sq. ft. Benetton has identified 20 top locations in the metros to expand its outlets.

New Delhi: As India goes through an economic slowdown, foreign fashion companies are increasing their store sizes here. Retailers are trying to offer their entire line-up of clothes and accessories for men, women and children under one roof and create experiential outlets, especially to lure younger customers who are increasingly shopping online back to the stores.Nike is more than tripling some of its store sizes to 3,000-5,000 square feet, as
Share This Article
  • GIFT ARTICLE
  • FONT SIZE
  • SAVE
  • COMMENT

To Read the Full Story, Become an ET Prime Member

Sign in to read the full article

You’ve got this Prime Story as a Free Gift

Access the exclusive Economic Times stories, Editorial and Expert opinion

Why ?

  • Sharp Insight-rich, Indepth stories across 20+ sectors

  • Access the exclusive Economic Times stories, Editorial and Expert opinion

  • Clean experience with
    Minimal Ads
  • Comment & Engage with ET Prime community
  • Exclusive invites to Virtual Events with Industry Leaders
  • A trusted team of Journalists & Analysts who can best filter signal from noise
The Economic Times