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Why foreign fashion companies are increasing their store sizes in India

Nike is more than tripling some of its store sizes to 3,000-5,000 square feet, as is Levi’s, which is expanding to 3,000 sq. ft. Market leader Zara is asking malls to double its space to 25,000-30,000 sq. ft. Benetton has identified 20 top locations in the metros to expand its outlets.

By Rasul Bailay, ET Bureau |Updated: November 15, 2019, 12.11AM IST
New Delhi: As India goes through an economic slowdown, foreign fashion companies are increasing their store sizes here. Retailers are trying to offer their entire line-up of clothes and accessories for men, women and children under one roof and create experiential outlets, especially to lure younger customers who are increasingly shopping online back to the stores. Nike is more
Mohanty, MD for South Asia and Middle East for Levi Strauss. Malls are busy juggling space to create room for bigger stores. Most brands have revenue-sharing agreements with malls, which benefits both. “These are the key brands that have given us the highest per square foot sales,” said Abhishek Bansal, executive director for Pacific Mall in west Delhi.

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