Video content is the key driver of smartphones & data
Videos account for a big share of data usage
While the world waits for its tryst with 5G — the technology that is designed to take internet on devices to the next level — it is still very much the 4G age in mobile telephony. The growth of 4G tech has also seen smartphones now coming to account for more than 70% of all mobile phone subscriptions. What arguably drives the desire to own a smartphone like nothing else is video, which accounts for a big share of data usage per subscription worldwide. India is at the forefront of driving the growth of mobile phones and also has the highest average monthly mobile data consumption per smartphone.
More mobile connections than people
* 5.9 billion Number of mobile subscriptions worldwide. This is set to touch 8 billion by 2025.
* Mobile subscriptions exceeding the population in many countries is largely due to inactive subscriptions, multiple device ownership and use of different subscriptions for different types of calls.
Asia leading growth in mobile users
61 million subscriptions were added in the third quarter of 20
5G set to zoom
* 4G will remain the dominant platform and is projected to peak in 2022 at 5.4 billion subscriptions. But it is expected to decline to around 4.8 billion subscriptions by the end of 2025 as 5G becomes more common.
* 2.6 billion: Number of estimated 5G connections globally in 2025, accounting for 29% of all mobile subscriptions.
Coming 5 years will be 4G era for India
* 4G subscriptions in India are forecast to increase by 150 million during 2019 and pass GSM/EDGE as the dominant tech. Share of smartphone subscriptions is expected to go from 48% to 54%.
* 5G subscriptions are expected to launch in India in 2022 and forecast to account for 11% of mobile subscriptions by 2026.
Data almost 70 times that of voice
* 68% Year-on-year jump in mobile traffic data worldwide in Q3 2019. The high growth rate is thanks to rising smartphone subscriptions in India and increased monthly data traffic per smartphone in China. * Traffic growth is also being driven by an increasing average data volume per subscription, fuelled mainly by more viewing of video content.
(Source: Ericsson Mobility Report, November 2019 )