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Idea Cellular inks pact with Opera Software to provide super mobile browsing experience

With Opera's cross-platform UI framework, operators can deploy a consistent experience, look, and feel across their product offerings.

, ET Bureau|
Updated: Feb 01, 2012, 05.22 PM IST
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KOLKATA: Idea Cellular, the country's third largest mobile phone company, has inked a deal with Opera Software to offer a customised Opera Mini mobile web browser to subscribers. Opera Mini is a mass-market web browser providing a rich web experience for smartphone users.

With Opera's cross-platform UI framework, operators can deploy a consistent experience, look, and feel across their product offerings. Opera Mini helps drive data traffic, increases the average revenue per user (ARPU) and claims to provide the best user experience on any phone.

Idea customers will be able to download this co-branded version of Opera Mini on their devices from the end-March 2012. "In emerging markets like India, the mobile phone will soon become the primary way of accessing the Internet.

We are arming ourselves with the best-in-class solutions for catering to this data-hungry population," said Idea's chief marketing officer Shashi Shankar. "Operators such as Idea Cellular are driving mass awareness about mobile Internet in the country," adds Lars Boilesen, CEO of Opera Software.

"Opera Mini is the ideal enabler for the Web on all mobile phones, bringing the full Internet to all devices, regardless of device constraints and platform. As the mobile landscape in India grows and changes, we hope to work together with Idea Cellular and continue building value."

As consumers expect more functionality from their mobile-browsing experiences, technology will have to advance to meet these demands. Mobile networks will have to accommodate more types of content; they have already advanced to handle, for example, streaming media and video, entertainment, navigation and gaming, among other uses.

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