The Economic Times
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| 03 March, 2021, 10:59 PM IST | E-Paper

Jio’s move a profitable turn or pressure tactic?


Jio has attracted a record subscriber base in the shortest span of time due to its pricing & discounts.

ET Intelligence Group: Reliance Jio’s move to pass the burden of interconnect usage charges (IUC) to its subscribers through the newly introduced top-up vouchers has stumped analysts, who might now struggle to compute the fair value of the telco that has upended India’s sectoral leader-board in less than three years through record subscriber additions.

Analysts want to know whether the move is to be construed as an indirect tariff increase, helping Jio gradually enhance the profitability dimension to the frenetic pace of growth it has achieved in less than three years. Some others believe the measure might be aimed at pressuring the regulator to abolish IUC by its original deadline of December 2019.

The Street has so far been building the case of an increase in Jio’s tariffs in the next two years after it reached a subscriber market share of 45%. The telecom venture already accounts for about a fourth of the total enterprise value at , India’s biggest company by market value.


Jio has attracted a record subscriber base in the shortest span of time due to two factors: Simplicity in the pricing of its tariffs, and reasonable discount on tariffs compared with peers.

Some analysts believe subscribers may find it difficult to assess the benefits of a top-up voucher, and the effective bundled payments could narrow Jio’s tariff differential with peers.

Based on the effective increase in tariffs after the introduction of top-up vouchers, Jio’s 84-day plan could be on a par with those of and Vodafone Idea.

At present, Jio is 13% less expensive, and is a clear value leader.

To be sure, the top-up voucher may lift average revenue per user (ARPU) by .`15-19. Some analysts believe that this could be an ideal opportunity for Jio to gain subscriber market share by highlighting zero IUC for users of its own network. Jio is a net payer of IUC as 64% calls are outgoing, while for Bharti and Vodafone, these figures are at 45% and 41%, respectively.

Jio carried 271 billion off-out minutes in the first quarter of FY20 and six paise per minute would add incremental gross revenue of Rs 1,790 crore and net revenue of Rs 1,070 crore, according to Kotak Institutional Equities.

Jio’s move could ease competitive intensity in the telecom sector, raising expectations of the ‘rule of three’ in the space.
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21 Comments on this Story

Kavi Tanna509 days ago
Typical Indian whining beggars. Why should Jio have to subsidize other telcos who failed to use new technology? 6 paise per minute? This is what people are crying about? Indians deserve poverty, it''s what they secretly want.
Raj Krishnamurthy509 days ago
It was killing competition and now in suicide mode!
Bipradip Bandyopadhyay509 days ago
1. I liked the informative write up. I have 5 numbers of Vodafone of their 2 circles since long for me and my family members. As the services of Vodafone were earlier really good, I advised many of my friends and relatives to switch over to Vodafone, so my friends & extended family members are also the services of Vodafone.
2. Now I have noticed that since few months, Vodafone adopted unethical practices & deduct unreasonable amount from the pre-paid balance of the customers.
3. Earlier customers could track their own call/SMS/data details (usage with time & deductions thereat) through their website ‘’ but since end of August 2019, they have discontinued that so that customers can not check unethical deductions. When I found that they have exorbitantly deducted an amount upto Rs 50/- suddenly, then I took up the matter & they reversed that amount without explaining any reason for the deduction. On 2 instances, they informed me that they deducted for downloading data/games but when I informed that my that particular number is being used in a basic mobile handset (and not in smart phone), they have not made any reply.
4. I felt Vodafone should not cheat people & they should continue allowing its customers to track their own usage through the website in a transparent manner by bringing back the website.
5. I understand that Vodafone is running in losses & that may be the reason for doing the same. But it’s not a good practice & should be condemned.
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