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If you are creative, look at UI/UX design

UX (user experience) design figures as one of the rising skills in LinkedIn’s latest 'Future of Skills 2019' report.

, TNN|
Aug 27, 2019, 11.20 AM IST
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Digital getty
Even IT companies in the last few years have woken up to the importance of design in their operations.
"Design is not just what it looks like and how it feels. Design is how it works" — Steve Jobs.

UX (user experience) design figures as one of the rising skills in LinkedIn’s latest 'Future of Skills 2019' report. Rising skills are those that have experienced exponential growth in the last few years in adoption.

UX and UI (user interface) design are often confused with each other. One of the easiest ways of differentiating is — UI is how things appear, while UX is how it works in the background. The thrust on digital is creating a huge demand for professionals who can make the digital interface and experience better, says Ajay Shah, VP (recruitment services) at TeamLease Services.

Customer-facing companies see it as critical. A lot of buying decisions are made on smartphone apps, where easy navigation and operation are crucial. Online payments company Instamojo’s COO Akash Gehani says product companies have just a few seconds to impress the customer, build brand recognition and ensure retention — making excellent UI/UX imperative.

Even IT companies in the last few years have woken up to the importance of design in their operations, says B Ravi Teja, CEO of Udupi-based Robosoft Technologies, a mobile app developer that caters to Apple and Mercedes-Benz. “The IT industry was driven by engineering capability. It built good software that works, but these were not user friendly. A lot of training was required for the end users,” he says.

Anand Narayanan, chief product officer at edtech firm Simplilearn, says all kinds of professionals — product managers, business analysts, top- and mid-level managers, product teams, UX design teams, sales & marketing teams, and development teams — are taking UI/UX courses. While most edtech companies offer these courses, even a premier institute like the National Institute of Design (NID) does. It offers an M.Des in Information Design that synchronises the fields of design, visual aesthetics, computer science, statistics and humanities.

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