3-decade-old 'Ramayan' a hit, garners 170 mn viewers in 4 shows
The Hindu mythology show was relaunched last Saturday to beat lockdown blues.
The show was relaunched last Saturday amid the gloomy times of lockdown due to the COVID-19 pandemic, and a lot of thrust laid by the government machinery to popularise the series.
Friends,This morning at 9 am,#Ramayan will start after PM @narendramodi's video message ends on @DDNational https://t.co/LXhh6JAiXC— Doordarshan National (@DDNational) 1585877400000
BARC's chief executive Sunil Lulla said the numbers notched up by the series was a bit surprising and called the move as a "brilliant" one by the Prasar Bharti.
He said eventually, we will also see advertisers flock the series which will be running for a few more days.
The inaugural show of the series on Saturday morning had 34 million viewers glued to their TV sets watching and enjoyed a rating of 3.4 per cent, while a telecast the same evening had 45 million viewers and a rating of 5.2 per cent.
The show bettered its performance on Sunday, with 40 million and 51 million people watching it in the morning and evening telecasts, respectively.