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India's national orchestra Vaadya Vrind to compose Swachh Bharat melody

This is the first time that the national orchestra is being employed for a big-ticket initiative.

, ET Bureau|
Last Updated: Jul 01, 2016, 12.30 PM IST|Original: Jul 01, 2016, 10.11 AM IST
NEW DELHI: Breaking away from the practice of hiring high-profile music composers for making musical compositions, the government has roped in India’s first national orchestra band – All India Radio’s Vaadya Vrind – to prepare a musical composition for Swachh Bharat Abhiyan

Vaadya Vrind, which has seen maestros like Pandit Ravi Shankar, Pannalal Ghosh and other greats playing in the orchestra, would prepare the composition under violinist Johar Ali Khan. The musical composition for Prime Minister Narendra Modi’s pet initiative would be played on radio channels to spread awareness about the cleanliness initiative. Khan had composed the music for Festival of India in Indonesia held in Jakarta last year.

This is the first time that the national orchestra is being employed for a big-ticket initiative. So far, the government has tried to create a buzz by employing famous lyricists and Swachh Bharat brand ambassadors in its musical compositions. Lyricist Prasoon Joshi had been roped in to write Swachh Bharat anthem “Swachh Bharat ka irada kar liya hai humne”.

According to sources, the urban development ministry has approached Prasar Bharati to facilitate the composition by the national orchestra. A senior official told ET, “The idea to entrust the national orchestra with this composition has received the nod from Prime Minister’s Office.

It would give the programme a truly national touch.” Vaadya Vrind was formed by Pandit Ravi Shankar in 1952 to preserve Hindustani and Carnatic music traditions. The orchestra includes rare classical instruments and western instrumentation like clarinets, violins and Spanish guitar.
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