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A Blackberry for the swanky set

Under all the fancy materials and admittedly gorgeous design though, is a relatively humble BlackBerry Z10.

, ET Bureau|
Updated: May 02, 2014, 01.21 PM IST
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Under all the fancy materials and admittedly gorgeous design though, is a relatively humble BlackBerry Z10.
Under all the fancy materials and admittedly gorgeous design though, is a relatively humble BlackBerry Z10.
Porsche Design, the sought after design studio and a majority-owned subsidiary of Porsche Group AG, has once again lent their expertise to a BlackBerry handset and it’s called the P’9982. The first collaboration resulted in a modified version of the BlackBerry Bold 9900 and it was called the P’9981.

This new device is all-touchscreen and comes pre-loaded with the latest BB OS 10.2. It has a shell made of satin-finish stainless steel while the removable back panel is handwrapped in Italian leather. Under all the fancy materials and admittedly gorgeous design though, is a relatively humble BlackBerry Z10. The shape is a little different and the P’9982’s price puts it in the league of Vertu and Tag Heuer phones so you can be forgiven for not recognising the Z10 underpinnings.

So what exactly is it that makes a Rs 18,000 smartphone worth Rs 1,45,000? Think of it like this: The Z10 is like a ‘donor’ car that has gone under the knife of an experience customiser — you’re paying for the design, materials, the brand name and more than anything, the exclusivity that the design grants. Hardware remains the same as the Z10: So you still get a 4.2-inch screen (1280 x 768 pixels), a 1.5GHz dual-core Qualcomm processor and 2GB RAM. There’s also a micro SD slot that can accept up to 64GB cards if you want to take the total memory up to 128GB.

Apart from the exterior, there are a few subtle tweaks to the hardware and the software. For instance, the phone has 64GB of internal memory vs 16GB in the normal Z10. It also has a BBM PIN that is instantly recognisable to Porsche Design units and some changes to the interface such as a custom clock design that mimics a Porsche’s instrument dials.

If you like, you can also get yourself the Porsche Design leather pouch for the P’9982. It helps preserve battery power (automatically turns the device’s screen off when in the pouch) and has a cut out for the LED message indicator.

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