A celebration of individuality: Adidas unveils VRCT jacket with a customisable badge
Its launch saw Swapna Barman, Dipika Pallikal and Simranjit Kaur in attendance.
The varsity jacket which has been around for more than 150 years now, was originally worn by the student teams of Yale, Harvard and many other American Universities. It used to represent school and team pride, as well as display student’s personal awards earned in athletics, academics or activities.
The iconic varsity jacket now has a fresh personification, the VRCT jacket, a canvas of self-expression and individuality. Launched by global sportswear giant, adidas, the jacket comes with a customisable badge. This allows you to show the world what you truly believe in.
The launch of the VRCT jacket saw Swapna Barman, Dipika Pallikal and Simranjit Kaur participate in a panel discussion where they spoke about their respective journeys. They emphasised how staying true to themselves, has played an important role in their success.
Manish Sapra, Senior Marketing Director of adidas India, said, “adidas has always inspired athletes and has tirelessly worked towards its core belief to empower talented youth. Through the VRCT jacket, we are providing the youth with a platform to show what they stand for and be proud of their individuality.” The brand also organised an evening with artists showcasing their individuality. To further the same concept, adidas is also customising unique badges for groups on WhatsApp.