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A celebration of individuality: Adidas unveils VRCT jacket with a customisable badge

Its launch saw Swapna Barman, Dipika Pallikal and Simranjit Kaur in attendance.

ET Bureau|
Updated: Sep 19, 2019, 02.21 PM IST
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Agencies
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Global sportswear giant Adidas launches special jacket that salutes self-expression.
Global sportswear giant Adidas launches special jacket that salutes self-expression.

The varsity jacket which has been around for more than 150 years now, was originally worn by the student teams of Yale, Harvard and many other American Universities. It used to represent school and team pride, as well as display student’s personal awards earned in athletics, academics or activities.

The iconic varsity jacket now has a fresh personification, the VRCT jacket, a canvas of self-expression and individuality. Launched by global sportswear giant, adidas, the jacket comes with a customisable badge. This allows you to show the world what you truly believe in.

The launch of the VRCT jacket saw Swapna Barman, Dipika Pallikal and Simranjit Kaur participate in a panel discussion where they spoke about their respective journeys. They emphasised how staying true to themselves, has played an important role in their success.

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The launch of the VRCT jacket saw Swapna Barman, Dipika Pallikal and Simranjit Kaur participate in a panel discussion where they spoke about their respective journeys.


Manish Sapra, Senior Marketing Director of adidas India, said, “adidas has always inspired athletes and has tirelessly worked towards its core belief to empower talented youth. Through the VRCT jacket, we are providing the youth with a platform to show what they stand for and be proud of their individuality.” The brand also organised an evening with artists showcasing their individuality. To further the same concept, adidas is also customising unique badges for groups on WhatsApp.

10 Desi Looks We Loved at Lakmé Fashion Week

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Making A Statement

27 Aug, 2019
While the women strutted and waltzed down their way down the ramp in dreamy lehengas and bejewelled ensembles, it was the men that stole the show in tailored bandhgalas and glitzy jackets.In Pic (L to R): Ayushmann Khurrana for Rohit Gandhi and Rahul Khanna, Farhan Akhtar for Payal Singhal, and Hardik Pandya for designer Amit Aggarwal.
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