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A stitch in time eases Anita Dongre’s house

Anita Dongre says that CEO Kavindra Mishra helped easing things at work for her.

, ET Bureau|
Sep 23, 2019, 10.18 AM IST
anita dongre
Anita Dongre opened up about the challenges of a startup.
Kavindra Mishra may be an unknown quantity but he’s the person fashion designer Anita Dongre credits for her newfound peace of mind. Mishra was appointed as CEO at the House of Anita Dongre, and she says he has eased things for her at work.

“When you start a business, you get dragged into everything. I am a creative person, but in a startup, you do everything,” she says, adding that she has performed every role, from a peon to HR, from cashier to accountant.

Enter Kavindra Mishra. “When he joined, he told me, ‘Anita, you only design. Do what you do best. I will take care of the rest’. I was waiting for this. I thanked him,” Dongre laughed as she addressed the media at an event in Mumbai recently.

National Handloom Day: Sabyasachi, Anita Dongre And Others Who Made Us Rediscover Weaves

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Play Slideshow

With Love, From India

7 Aug, 2018
Handlooms, once thought to be the grandmother's attire, have now become the fashion industry's favourite. From rich Benarasi silks to khadis, every designer is turning to the country's craftsmen for their collections.On National Handloom Day, here's a look at the designers who have made us fall in love with weaves.

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