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Amitabh Bachchan to provide monthly ration to families of 1 lakh daily wage workers

Bachchan will also feature in a short film 'Family' which talks about importance of staying home.

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Last Updated: Apr 06, 2020, 03.27 PM IST
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Bachchan will also feature in a short film 'Family', conceptualised and virtually directed by Prasoon Pandey, that talks about the importance of staying at home, maintaining hygiene and social-distancing.
MUMBAI: Megastar Amitabh Bachchan has pledged monthly ration to support 1,00,000 households of daily wage workers belonging to the All India Film Employees Confederation amid the coronavirus pandemic.

The initiative will be supported by Sony Pictures Networks India and Kalyan Jewellers.

"Given the unprecedented nature of the situation we are in, an initiative undertaken by Mr Bachchan, ‘WE ARE ONE' has been supported by Sony Pictures Networks India and Kalyan Jewellers, through which the monthly ration of 1,00,000 households across the country will be funded," a statement released by Sony Pictures Networks on Sunday read.

"Through a commercial tie-up with a leading chain of hypermarkets and grocery stores in India, digitally barcoded coupons have been distributed to a verified list of workers from the All India Film Employees Confederation. Furthermore, monetary help has also been extended to those in need," it added.

However, there was no information till when these daily wage workers will receive monthly ration from the donors.

NP Singh, managing director and CEO, Sony Pictures Networks India, said as part of its CSR outreach, SPN took the initiative of working alongside Bachchan to support the households of daily wage earners of the Indian film and television industry.

Bachchan, 77, has been hosting the reality game show 'Kaun Banega Crorepati' for Sony since 2010.

"SPN's support will ensure that at least 50,000 workers and their families have their home supplies for a month," he added.

Along with this, Bachchan will also feature in a short film 'Family', which has been conceptualised and virtually directed by Prasoon Pandey.

'Family', which talks about the importance of staying at home, maintaining hygiene and social distancing, also features Rajinikanth, Ranbir Kapoor, Priyanka Chopra Jonas, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonali Kulkarni, Shiv Raj Kumar, Prosenjit Chatterjee, and Diljit Dosanjh.


The short film will telecast across Sony Network on April 6.

'Family' aims to capture the resilience of human spirit amid tough times, Singh added.

SRK, Saifeena, Lata Play Good Samaritans, Donate For Covid-19 Relief

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Fighting For A Noble Cause

27 Mar, 2020
The Covid-19 pandemic has brought the world down to its knees. Not only developing countries like India, even the developed nations like the US are struggling to keep up with the speed at which the deadly disease is spreading. Moreover, there’s a clear shortage of basic medical equipment like masks, sanitisers and hazmat suits that the doctors fighting the pandemic on the front lines require.Given the trying times we are in, several renowned personalities from the Indian film industry have come forward to help those in need. The donations, both monetary and otherwise, seek to bring the much-needed relief to those struggling to copy with the crisis.Here’s a comprehensive list of actors and famous personalities from India and the US, who are playing good samaritans and helping their countrymen fight the pandemic.
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