9,580.3090.2
Stock Analysis, IPO, Mutual Funds, Bonds & More

Apple wants to convert Android users; affordable iPhone SE may get cheaper

In India, Apple's partners may offer lucrative bank offers and cashback to lure buyers.

TOI-Online|
Last Updated: May 19, 2020, 02.56 PM IST
0Comments
Agencies
If you think that the new iPhone SE is beyond your budget, then there might be some hope for you.​
If you think that the new iPhone SE is beyond your budget, then there might be some hope for you.
(This story originally appeared in on May 19, 2020)
The iPhone SE (2020) is the most affordable latest iPhone that you can buy in 2020. The new iPhone SE comes at a starting price of Rs 42,500 for the 64GB variant. And if one includes the HDFC Bank offer, it brings the price to Rs 39,900. However, if you still think that the new iPhone SE is beyond your budget then there is some hope for you.

As per a report by Apple Insider, Apple may actually look at officially reducing the cost of the new iPhone SE soon in order to boost sales and also attract more Android users to the Apple ecosystem. Not just that, with the expected price of the Google Pixel 4a to be around $349, Apple may reportedly reduce the price slightly to stay competitive.

In India, we can expect the new iPhone SE to get cheaper. And once online shopping restarts in India, Apple's partners may offer lucrative bank offers and cashback to lure buyers. We have seen this already happen with the iPhone XR where the device was offered for as low as Rs 36,000 during limited period festive sales.

So, why would Apple think of reducing the price of the new iPhone SE? As per the report, the base model of the iPhone SE has a "54% component cost margin". It is reportedly the highest among all the new iPhones. So, Apple may look at giving some percentage of that margin to gain more users and attract them to Apple services which have a higher margin.

Redington India would be selling the iPhone SE across 3,500 retail locations in the country.

There is already a cashback offer initially. The iPhone SE would be available at a starting price of Rs 38,900 inclusive of cashback of Rs 3,600 on HDFC bank debit and credit cards.

From OnePlus To Xiaomi, Smartphone Makers Bring Their A-Game, Launch High-Tech Phones Amid ...

of 7
Next
Prev
Play Slideshow

Tech In Times Of Covid-19

16 Apr, 2020
The Covid-19 pandemic has changed the world as we knew it. With almost the entire world in lockdown and a large number of people in self-quarantine, the struggle to get basic necessities is taking a toll on the health of the global citizen.However, the ongoing crisis didn’t stop some of the best smartphone makers in the world from launching their flagship phones. Several smartphone makers, like Oppo, OnePlus, Xiaomi and Huawei held ‘online-only’ launch events and announced the release of their upcoming phones.In a bid to live up to the expectations of the tech enthusiasts amid the global pandemic, the smartphone makers brought their A-game and released nifty pieces of gadgets which were running high on tech. Here’s a look at all the smartphones that were launched in the pandemic.
Next

Also Read

Apple to start reopening stores in Japan this week

Apple, Google launch contact tracing platform

Apple Q2 results: Apple sales inch higher despite coronavirus but CEO Tim Cook sees uncertain future

Apple clears bills of partners for 2 months

Turnaround year for Apple: Analysts

Comments
Add Your Comments
Commenting feature is disabled in your country/region.

Popular Categories


Other useful Links


Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service