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Ather 450X becomes a nationwide hit; scooter company to foray into Ahmedabad, Kochi, Coimbatore & Kolkata

Ather 450X can be pre-ordered via the company website for a fully refundable Rs 2500.

, ET Bureau|
Last Updated: Feb 24, 2020, 04.45 PM IST
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Tarun Mehta and Swapnil Jain, co founders of Ather Energy, with the new Ather 450X at the launch.
Tarun Mehta and Swapnil Jain, co founders of Ather Energy, with the new Ather 450X at the launch.
Ather Energy is in big demand. Ather recently confirmed its entry into 4 new cities beyond Bangalore and Chennai at the time of launch of the Ather 450X. Now with high demand pouring in from other cities, Ather has further confirmed its entry into 4 new markets.

In January, the company had confirmed its launch in the following markets basis the demand received for the scooter- Delhi NCR, Mumbai, Pune and Hyderabad. Since the national launch, Ather has received thousands of pre-orders from across the country, with key cities like Ahmedabad, Kochi, Coimbatore & Kolkata taking the lead.

The four new cities will see installation of fast charging infrastructure in the coming months, followed by the delivery of the scooters. Ather 450X can be pre-ordered via the company website for a fully refundable INR 2500. Ather has also been receiving dealership requests from these cities which will make it easier for the company to rapidly expand.

Tarun Mehta, CEO and Co-founder Ather Energy, “There’s been an amazing response for the Ather 450X across the country. We have been receiving pre-orders from not just the major metros but also several Tier II & III cities. Similarly, there have been more than 2000 requests for retail partnerships. By the end of this year we will be present in ten cities and will continue to scale up to more than 30 cities by 2023. Our only focus now is scaling the experience of Ather 450X to all over the country.”

By the end of this year, Ather Energy​ will be present in ten cities​.
By the end of this year, Ather Energy will be present in ten cities.

About Ather 450X
The scooter is powered with a 6kW PMSM motor, a new 2.9 kWh lithium-ion battery and comes with 4 riding modes. In addition to Eco, Ride, and Sport, Ather is introducing a new high-performance mode, 'Warp'. Ather 450X can go from 0 to 40 kmph in just 3.3 sec in the Warp mode, making it the quickest electric scooter in its category and the perfect choice to navigate through city traffic.

The revolutionary improvement in its battery has enabled a projected Indian Drive Cycle (IDC) range of 116 km and a real-life range of 85 km in city conditions. Ather 450X will also charge 50% faster than before at 1.5km per minute, making it the fastest charging rate in the electric two-wheeler category.

Ather 450X will have a 4G SIM card along with Bluetooth connectivity, allowing riders to manage phone calls and music on the touchscreen dashboard.

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