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Bengaluru gets health-conscious, switches to organic milk to stay fit

Growing interest in healthy living has resulted in the mushrooming of alternative milk startups in the past year.

, ET Bureau|
Last Updated: Oct 10, 2018, 11.11 AM IST|Original: Oct 10, 2018, 11.11 AM IST
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BENGALURU: There is a new addition in Chetan Rai’s health-conscious household. Besides going organic for his groceries and buying quality-controlled certified meats, the 52-year-old vice-president of Cnetric has even switched from the regular packaged milk to organic milk.

So conscious is Rai that he personally visits farms and factories of organic food brands to confirm whether the checks and balances are actually implemented. Organic milk appears to be the natural progression from organic foods. “Since I have switched to organic food, milk has to follow the clean route too,” said Varsha Bhatia, a 43-year-old homemaker, who took to alternative milk recently.

Bengaluru’s growing interest in health-consciousness, farm-to fork and vegan lifestyles has skyrocketed, resulting in mushrooming of alternative milk startups in the city in the past year. In the organic milk sector, cows are kept in traditional farm conditions, allowed to graze freely and fed pesticide-free fodder. Non-animal milk or mylk — made from nuts, grains and plants — almond, soy and coconut milk is also popular. Riding on the sustainability wave, it is being packaged in eco-friendly materials like glass and recycled plastic.

World Milk Day: Know Nutritional Value Of Your Drink

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Know Your Milk

1 Jun, 2018
There is a never-ending discussion about which milk is better and more nutritious than the other.While animal milk (cow, buffalo, goat) contains more protein, fat and calcium, the absorption of plant milk is low in our body, and contains no cholesterol or lactose. Expert says that a person should alternate between different types of milk to get the most of the nutritional value.On World Milk Day, Dr Seema Khanna, consultant nutritionist, shares the much-needed facts about the various milks available in the market.
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Mehal Kejriwal of organic milk brand Happy Milk, launched in December 2017, has seen a 30-35% month-on-month growth in sales. “From 200-300 litres per day 10 months ago, we deliver about 3,000 litres through the omnichannel format in Bengaluru.

Orders apparently come mainly from CXOs, techies and fitness enthusiasts in north Bengaluru, Whitefield and Rajajinagar,” says Kejriwal, adding that Bengaluru has the perfect weather to maintain farm cows for a successful organic milk business.

Early this week, six-year-old organic dairy product brand Akshayakalpa launched a lactosefree fresh milk. Cofounder Shashi Kumar said, “We started with a volume of 18 litres in 2012. Today we are delivering about 16,500 litres per day in Bengaluru. Orders mainly come from Sarjapur Road, Bellandur and Whitefield.”

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The former Wipro employee, along with eight colleagues, got into the organic milk business when he learnt that about 70% of the milk sold in India is adulterated and unfit for consumption (National Survey of Milk Adulteration 2011).

Engineering student Abhay Rangan (21) recently launched vegan milk brand Goodmylk in Bengaluru. The animal rights activist is promoting almond and coconut milk. From manufacturing it in his home kitchen and selling it door-to-door on his bike, Rangan has found success.

According to nutrition expert Shalini Manglani, the trend for alternative dairy has increased over the last one year. “Antibiotic and oxytocin-free milk delivered at one’s door-step in old fashioned reusable glass bottles is a welcome change. It is ideal if dairy comes from small farms where animals graze freely and don’t depend on corn and soy fodder,” said Manglani.

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