The Economic Times
English EditionEnglish Editionहिन्दीગુજરાતી
| E-Paper
Search
+

    Cash in on simulated flight delights: Round trips to nowhere, home-delivered airline meals could really take off

    Synopsis

    Maybe airline food catering companies could also offer optional side orders of 3D goggles and ‘in-flight’ movies to create the appropriate mood.

    AP
    An epidemic prevention staff member shows disinfection measures to participants during a mock trip abroad at Taipei Songshan Airport in Taipei, Taiwan.
    There is no predicting what humans hanker for when they are grounded. No wonder last month an airport in Taiwan came up with the novel idea of offering travel junkies the chance to go through all the procedures of ‘catching’ flights, but without the aircraft actually taking off. It is also not surprising, therefore, that another Taiwanese airport has now gone a step further and thrown in another ‘high’ in the form of a three-hour offering today that will include a take-off and landing too — but from and back to the same runway. A short scenic round-trip taking in the sights of Taiwan with a gourmet meal thrown in appears to be just the ticket for travel-starved people; grounded airlines and empty airports elsewhere in the world should take a cue.

    Assuaging the plight of languishing flight kitchens is not that simple, but with even top-end restaurants offering home delivery, the way forward for them is evident, judging by what one such company is doing in Israel. Nominally priced and compactly served, airline meals can be a compellingly nostalgic alternative to supermarket heat-and-eat offerings any day. And there’s the added benefit of pretending that it is being eaten far, far away from home. Maybe airline food catering companies could also offer optional side orders of 3D goggles and ‘in-flight’ movies to create the appropriate mood.

    Also Read

    The Economic Times