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    Covid-19 lockdown led to 65% growth in sexual wellness market; Mumbai saw highest sales, followed by B'luru, Delhi

    Synopsis

    An analytical report published by ThatsPersonal.com captures the sex product trends and behaviours in India.

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    Men tend to spend more time on the website and prefer to shop between 9 p.m. and midnight, while women mostly shop between 12 noon and 3 p.m.
    It looks like one market is thriving in the lockdown. The adversity of the lockdown has turned into an advantage for the sexual wellness market in India. Despite several hurdles, the sex product market of the nation has witnessed a 65 percent rise in sales amid the post lockdown phase, clearly indicating that the widely-advocated “stay home, stay safe” message is being practiced by the millions by also staying sexual.

    These highlights of the nation’s populace are some of the key features being shared in the fourth edition of the – India Uncovered: Insightful Analysis of Sex Products’ Trends in India – curated by ThatsPersonal.com – an online wellness destination.

    The study shows...
    The fourth edition report was generated after a granulated trend study of over 22 million visitors, approximately three hundred and thirty-five thousand sex product orders and a little below five lakh products sold to lay it all bare in its newest research report. Apart from the country-wide trend in the global sex toys market which is expected to reach Rs. 400 thousand-crores by 2026, several milestones were also observed across demographics, regions, products and categories.

    Sharing his thoughts at the unveiling of the report, Samir Saraiya, Chief Executive Officer of ThatsPersonal.com said, “It’s been a great journey so far with interesting learnings coming from our data mining and analytics. We always get asked interesting questions concerning the Indian market and we thought it would be fun to share our learnings with our fellow Indians. We find the market rapidly growing as Indians have shed their inhibitions and are open to experiment and try out new products.”

    Battle of the sexes
    The report also highlights a stark difference in the shopping trends of men and women. A total of 64% of the customers were male. Surfing habits have been found to be dependent on gender, too. Males tend to spend more time on the website and the favourite shopping time for women was between 12 noon and 3 p.m. while men preferred o shop between 9 p.m. and midnight.

    The number of cities that boast of more female buyers than male has jumped 300% to hit nine cities including – Vijaywada, Jamshedpur, Belgaum, and Jabalpur.

    Coming to the age groups and a whopping 61% of buyers fall in the 25 to 34 age-group clocking the most products sold per order as well as the highest repeat orders. This is followed by the 18 to 25 years segment who happen to clock the most time spent on the website.

    In the aspect of trends set across the states and cities in India, Maharashtra continues to top the state ranking for sale of sex products, followed by Karnataka at second place, and then Tamil Nadu. The island city of Mumbai remains firm as the city with the highest sale of sex products, followed by Bengaluru in second, and New Delhi in third position. The city of Nawabs – Lucknow emerges as the top tier II city in purchase of sex products, followed by the pink city of Jaipur and Chandigarh at third place.
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