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A recent survey by McAfee Corp showed that 68.1% of Indians have increased their online shopping activity this year. And with the number of people logging on for festive shopping, over half (53.3%) of Indians feel cyber scams are more prevalent during the holiday season. Yet, 42.3% are planning to do their holiday shopping online.
The 2020 Holiday Season: State of Today’s Digital e-Shopper India survey shows that while consumers are aware of increased online risks and scams, they still plan to shop more online this festive season.
A whopping $4.1 billion e-commerce sales transactions were recorded in the first week of 2020 after the festive season, compared to $2.7 billion in 2019. This reveals more people have been connecting and shopping online this year - for both themselves, for family and friends. Close to one in three (29.5%) of Indians are shopping online 3-5 days a week and 15.7% are shopping every day.
“Shopping behaviours continue to evolve, with consumers skipping in-store purchases to a great extent and shifting a bulk of their festive purchases online. In a bid to avail the best holiday deals and discounts, consumers open themselves up to risks on malicious websites, falling prey to phishing attacks through spam mails that are weaponised. Often, they carelessly give away personal information online that is then misused by cybercriminals for their nefarious gains.”said Venkat Krishnapur, Vice President of Engineering and Managing Director, McAfee India.
He adds that you can safeguard yourself by employing multi-factor authentication to double check the authenticity of digital users and add an additional layer of security to protect personal data and information. Browse with caution and added security using a tool to block malware and phishing sites via malicious links.
Password Manager, Authentic Apps & Webcam Cover: 9 Steps To Ensure Data Security Every Day
Secure Your Digital Life
2019 was the year of serious data breaches. Each made headlines that jolted users into reality and the importance of protecting personal data. A recent survey indicates that 52 per cent of users polled believe they need to strengthen their data policies, 45 per cent expect advertising and marketing regulation to become 'more strict', while 88 per cent agree, or strongly agree, that digital privacy will become increasingly important this year.
While, January 28 is observed as the Data Privacy Day in India, the US, Canada and 47 European countries each day, Sunil Sharma, managing director sales, India & SAARC, Sophos advises you to treat every day as Data Privacy Day and apply these simple tips to secure your data.