Decoding Black Friday: A Glance At History, The Dark Side & India Connect Of The Shopping Festival
The History Of Black Friday
Back in the 1950s, when Thanksgiving was a national holiday (which falls on the fourth Thursday of November), several people in the US used to call in sick from work on Friday so that they could enjoy an uninterrupted four-day-long weekend.
Since Christmas was technically just a month away, several stores were open on Friday and people visited them to get a headstart on their Christmas shopping (hoping their bosses wouldn’t see them).
However, the term ‘Black Friday’ appeared in print for the first time in 1966.
Why The Name ‘Black Friday’?
What’s more? The retailers and shopkeepers made a lot of profit on the day. As a result, they were going from being ‘in the red’ to being ‘in the black’. In business terms, being in the ‘black’ means making profits or enough money without having to worry about going bankrupt.
Being in the ‘red’, on the other hand, is used for showing a deficit and running into losses.
Black Friday & Thanksgiving Connect
Several reputed brands such as Apple, Morphe and OnePlus offer the best deals on Black Friday, and make lots of profit from the footfalls.
The Dark Side Of Black Friday
One reason why Black Friday leads to mishappenings is that the shoppers, in an effort to secure a place in front of the queue and buy their favourite items, put their safety at risk. This involves blocking fire exits and emergency access.
Black Friday has also been criticised for promoting consumerism and capitalism as people often end up buying things they don’t need. It is also argued that the overproduction of goods during this time leads to climate change.
India Catches Up With The Trend
Tech giant Xiaomi, for instance, is starting its Black Friday sale from November 29, which will go up till December 2. The smartphone company is likely to launch a new product during the sale. With more brands capitalising on the occasion, it will be interesting to see how Black Friday is being celebrated in India with the same fervour and excitement.