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Designer Anita Dongre wants to create 'India's first sustainable fashion house'; says businesses today cannot run without technology

The fashion designer makes sure that she is up to date with all the latest trends in the tech world.

, ET Bureau|
Updated: Oct 17, 2019, 03.32 PM IST
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The designer wants the House of Anita Dongre to grow with sustainability as its core.
Fashion designer Anita Dongre believes learning should always go on and should never end. She keeps true to that by being hands on with her knowledge of technology.

At an event last month she said, "You cannot run a business today without being upraised of the current technology. Whether it is a software system, technology you use at the front end of your stores, technology you use for understanding your customer, it is very crucial as businesses today will be run by tech."

Even after being in the fashion business for many years, Dongre keeps her lessons going. She keeps learning and growing. "I read up a lot about it, keep myself abreast of the latest technology. I go back to the company and say, 'Why don't we adopt this'. We keep working on that. If you reach a stage where you feel I know everything, that will be the end. There are lots of stages of learning - reading, sitting with the right mentor, understanding. That is a process that will never stop. There is so much to learn every single day," she added.

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From left: Priyanka Chopra-Jonas, Janhvi Kapoor and Sonakshi Sinha in creations by the designer.

The vision is very clear for the House of Anita Dongre. "We will grow, we will not grow for the sake of growing. As an Indian company, we will grow with sustainability as our core. We are aiming to be India's first sustainable fashion house. We want to grow slowly and meaningfully and gracefully," she ended.

Technology is a player and the fashion designer understands it and the role it plays in a successful business.

National Handloom Day: Sabyasachi, Anita Dongre And Others Who Made Us Rediscover Weaves

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With Love, From India

7 Aug, 2018
Handlooms, once thought to be the grandmother's attire, have now become the fashion industry's favourite. From rich Benarasi silks to khadis, every designer is turning to the country's craftsmen for their collections.On National Handloom Day, here's a look at the designers who have made us fall in love with weaves.
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