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Drake launches cannabis venture; joins Martha Stewart, Seth Rogen in partnering with Canopy Growth

The new company, More Life Growth Company, will be based in Drake's hometown of Toronto.

AFP|
Nov 08, 2019, 11.45 AM IST
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AFP
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Drake called the business venture 'really exciting'.
OTTAWA: Rapper Drake has partnered with Canopy Growth on a new cannabis venture, the company announced Thursday, expanding the Canadian pot giant's list of celebrity backers.

He joins Seth Rogen, Evan Goldberg, Martha Stewart and Snoop Dogg in partnering with Canopy Growth.

The new company, More Life Growth Company, will be based in Drake's hometown of Toronto.

Drake will own 60 percent of the company, while Canopy will retain a 40-percent stake and distribution rights, and run its day-to-day operations.

"Drake's perspective as a culture leader and entrepreneur combined with Canopy Growth's breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets," Canopy chief executive Mark Zekulin said in a statement.

For his part, Drake called the business venture "really exciting." "The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing," he said.

Comedians Rogen and Goldberg ('Superbad', 'Pineapple Express' and 'This is the End') launched Houseplant in March with Canopy Growth.

Rapper Snoop Dogg partnered with the Smith Falls, Ontario company in 2016 to create the brand 'Leafs by Snoop' or LBS, while his friend and lifestyle guru Stewart plays an advisory role in the development of its CBD or cannabidiol products.

Billboard Music Awards: Priyanka Steals A Kiss With Nick; Drake Takes Home 12 Trophies

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Star Of The Show

2 May, 2019
Rapper Drake created history at the 2019 BBMA by winning a streak of top awards in his name. The 32-year-old broke Taylor Swift's record of winning highest number of awards. Here's a list of what Drake took home this year from the Billboards.1. Top Billboard 200 album for 'Scorpion'2. Top artist award3. Top male artist award4. Top streaming songs artist5. Top song sales artist6. Top radio songs artist7. Top rap artistThe 'God's Plan' singer thanked his mother in his acceptance speech.
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