Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
12,078.55106.75
Stock Analysis, IPO, Mutual Funds, Bonds & More

Come February 1, pick & pay for channels you want

, TNN|
Updated: Jan 06, 2019, 10.38 AM IST
0Comments
Agencies
remote
The subscription price of channels that broadcasters submitted to Trai in December are substantially lower than those listed by DTH and cable operators on their websites.

Highlights

  • A deadline to bring about a far-reaching change in access and pricing of channels quietly lapsed on December 29
  • TRAI has now granted time till January 31 to satellite and cable TV operators to introduce a new pricing and channel-selection system
  • The new system will free viewers from having to pay for a set of channels in a bouquet or pack
(This story originally appeared in on Jan 06, 2019)
NEW DELHI: Little known to majority of TV viewers, a deadline to bring about a far-reaching change in access and pricing of channels quietly lapsed on December 29. The Telecom Regulatory Authority (TRAI) has now granted time till January 31 to satellite and cable TV operators to introduce a new pricing and channel-selection system.

The new system will free viewers from having to pay for a set of channels in a bouquet or pack and will introduce the option for them to subscribe and pay for only their chosen individual channels or à la carte. Packs and bouquets of channels will still be on offer but the viewer will not be obliged to buy channels only in packs. On paper, the option of subscribing to single channels exists even today but service providers (cable operators and DTH players) bundle channels.

Trai fixes maximum price per channel at 19
The subscription price of channels that broadcasters submitted to Trai in December are substantially lower than those listed by DTH and cable operators on their websites. In some cases, the proposed prices are 4-5 times lower than the listed prices.

Comparing prices of existing and proposed systems is not an apples-to-apples comparison. Bouquets became the default option because individual prices for popular channels were high — as much as Rs 60 per month in some cases. In the new regime, Trai has fixed an upper ceiling of Rs 19 per channel.

Trai believes the new system will prompt broadcasters to price individual channels “realistically and transparently”. But in doing so it could also trigger a disruption in channel distribution, currently controlled by satellite TV companies (e.g. TataSky, Dish, Airtel) and cable TV companies like Hathaway and Den.

Trai secretary SK Gupta told TOI that service providers have been instructed to offer consumers transparent options on channel selection. “It could be through an app, or website, or through a call-centre. In case a consumer faces any problems in migration to the new system, she can complain to a nodal officer designated by the service provider.”
Want stories like this in your inbox? Sign up for the daily ET Panache newsletter.

You can also follow us on Facebook, Twitter and LinkedIn.

Also Read

India rubber meet 2020 to be held at Mamallapuram in February

Pakistan to remain on FATF grey list till February

Reserve Bank of India February rate cut on a knife's edge: Poll

Auto Expo to be held from February 5-12 next year

Rajpath development work to begin in February 2021

Comments
Add Your Comments
Commenting feature is disabled in your country/region.
Download The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.

Popular Categories


Other useful Links


Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service