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Fashion, fitness & tech: Hrithik Roshan has a finger in the start-up pie with HRX, Cure.Fit

On the actor's 44th birthday, here's a look at some of his financial investments.

ET Online|
Updated: Jan 10, 2019, 02.26 PM IST
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Hrithik Roshan
Acting, dancing and investing, there's nothing that Hrithik Roshan can't do, and do it well.

The Greek God of Bollywood, who debuted in 2000 with father Rakesh Roshan's hit 'Kaho Na Pyaar Hai' - that became a runaway hit thanks to his moves and action - has been a box-office darling, courtesy numerous hits. With the 'Krrish' franchise, 'Dhoom', 'Zindagi Na Milegi Dobara', 'Bang Bang!' & 'Jodhaa Akbar', the actor proved that he certainly has the Midas touch.

Hrithik Roshan1
Hrithik Roshan

The actor, who is presently filming Vikas Bahl's biographical film 'Super 30' on mathematician Anand Kumar, was slotted at the 41st position in the 2018 Forbes India Celebrity 100 list with a net worth of Rs 19.56 crore. And that's not all. After a successful stint in films, Roshan Jr turned entrepreneur, channeling his interests in fashion and fitness to commerce.

On his 44th birthday, here's a look at some of his financial investments:


HRX
Roshan Jr launched his lifestyle brand HRX in 2012, when his only screen appearance was in Karan Malhotra's 'Agneepath', a remake of the 1990 Amitabh Bachchan-starrer. The company is co-owned by Afsar Zaidi, the founder of celebrity management firm Exceed Entertainment.

The Many Pillars Of HRX

Fashion
Currently valued at Rs 200 crore, Roshan's casual wear brand HRX focuses on apparels and footwear.


In 2013, Flipkart-owned online shopping portal, Myntra, bought a majority stake in Roshan's clothing line, just a month before the actor and his wife of 14 years, Sussanne called it quits. The fashion brand plans to soon foray into active wear, personal care, innerwear, sunglasses, backpacks and wearables as well. It is eyeing a turnover of Rs 500 crore by 2020. After a booming online presence, the brand plans to open its first offline store in Bangalore.

Fitness & healthy eating
Roshan entered the physical fitness space in August 2017, after he struck gold at the box-office hit 'Kaabil'. This catapulted him to the 5th highest-paid Bollywood actor slot the same year, with a net worth of $11.5 million.


He signed a five-year, Rs 100-crore deal with health and wellness start-up Cure.Fit. The HRX founder's equity stake in the start-up is in lieu of royalty from HRX, cash investment and promotions. Last year, Cure.Fit raised another Rs 6 crore from the actor through his entity Extreme Brands, and in personal capacity.

Cult fitness centres, run by Cure.Fit across India, offer Roshan's specialised HRX Workout plan and HRX Athlete Meal pack. HRX Workout alone is expected to generate a business of Rs 250-crore annually in the coming years.

Technology

Xiaomi joined hands with Roshan's HRX brand for its wearable Mi band in September 2017. Named the Mi Band HRX Edition, the device was designed with extensive feedback about active lifestyle and fitness from the actor himself. The licensing arrangement with Xiaomi is in lieu of royalty payout to the brand.

With India's athleisure market expected to reach Rs 54,000 crore in just one year, the actor is currently looking for fresh start-ups to invest in.

Hrithik Roshan Is The Supportive Ex-Husband At Sussanne's Soiree

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Family First

18 Apr, 2018
Actor Hrithik Roshan is known to set goals as the supportive ex-husband. From taking family vacations to coming to each other's defence, the former star couple is always there for each other. And in the latest instance, Sussanne Khan's ex-beau turned up to support the interior designer at an event for her 'The Charcoal Project'.
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