“Small parties are the next big trend in the catering industry. More and more people now prefer to host small events at their homes especially in the festival season. And with everyone leading such busy lives, they prefer to outsource everything rather than doing it themselves,” says Pranay Bahl, director of Embassy Catering. The concept of intimate gatherings with good food and good services is the trend this season, not just among high net worth individuals, but also among busy professionals, adds Bahl. The opportunity to customise small details including different kinds of cuisine; services of chefs, waiters, bartenders as well as have the crockery, cutlery, glassware etc taken care of is what makes these parties attractive to Bahl’s customers who are not just high net worth families in south Delhi, but also young professionals in Gurugram and Noida.
In fact, such parties are a big hit this festival season not just in Delhi NCR but in Mumbai and Bengaluru as well, says Chef Manu Chandra of Toast & Tonic, The Fatty Bao & Monkey Bar; & Executive Chef, Olive Beach. “There are multiple events for weddings as well as small parties of friends and families during Diwali and other festivals. People like to have novelty cuisine, bar support, good presentation as well as the clean-up afterwards; this cannot be achieved with order-in or cooking at home. We have been in this space for some years and see it growing.”
Getting a party catered at home provides the opportunity to show-off a good table with customised and home-cooked food with curated menus rather than the regular food ordered through online platforms and delivered at home. “The hosts, usually work with the caterers to create their own unique menus. Often table lay-out and service, such as preparing hot appams or rotis, is also part of the service,” says food historian and consultant Pritha Sen.
Home-chef Rohini Bhowmick, who runs a home delivery service Spices & Friends in Mumbai, Navi Mumbai & Thane, for instance, always delivers the food herself, avoiding plastic containers, and gives instructions to her clients on how to heat the items and serve them. For the personal touch, she avoids delivery through the online platforms. “Clients usually connect with me through my social media page following which I discuss specific details with them. It helps me to customise the menu according to individual taste and requirements,” says Bhowmick who specialises in Bengali cuisine, but also serves specialty dishes from north India, Kerala and her own signature desserts. Ganpati Puja, Durga Puja, Navratri and now Diwali card season is busy for her, with families having friends and kin over at home for celebrations.
Dr Kurush F. Dalal, proprietor of Katy’s Kitchen, the famous Mumbai home delivery service for artisanal Parsi cuisine too finds that the core sector for small and medium catering businesses are small parties at home, especially during the festival season. “For small events at home, the quality of food and personal attention to detail are very important,” he says. For Katy’s Kitchen, the menu is online, but bookings are only over the phone or on a personal meeting. The value over online ordering, according to DalaI, comes not just from not having to pay the aggregators' percentage, but also because the client has many more options of personalisation, customisation and in specific cases even price point negotiations.
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Leela lasan ne leela kanda per eeda. Eggs steamed on a bed of sautéed green garlic and spring onions. Using seasonal produce to cook up classic recipes is a double joy! On the menu now - call us to order. #greengarlic #garlic #eggs #seasonal #seasonalgreens #seasonalproduce #Parsifood #Parsi #traditionalfood #caterer #mumbaicaterer #mumbai #homedelivered
For catering companies in this vertical, the wedding and festival season is the busiest with many parties and gatherings. There are several bookings every week for events ranging from Diwali parties to pre-wedding functions. Customised packages and discounts for loyal customers are the flavour of the season.
“Residential parties is a niche segment for the catering business, especially around the festive season when people like to celebrate with close friends by outsourcing good food so they may spend quality time with those they care about. The trend is also an introduction platform to showcase caterers talent,” says Chef Puneet Sikand, founder of Delhi-based catering company The Kitchen Art Co. For residential parties, he focuses on a small bunch of efficient cooking and service staff so as not to intrude on the privacy of the client. “One needs to respect maintaining and augmenting cleanliness of the premises. The service equipment consisting of small elegant chaffing dishes and table implements like cutlery crockery and glassware has to be of showcase quality.” TKAC is very popular this Diwali and wedding season amongst regular clients in and around Central & South Delhi and Gurugram and also increasingly in Noida and Greater Noida.
Rainbow Chips,Yogurt Popsicles: A Delicious, Healthy Menu For Your Diwali Party
Sparkle And Shine
What's a Diwali party without snacks while you play cards? But make sure your guests get to binge on something healthy, suggest experts.
Healthy snacking is in, so add a twist to your party plans with the following tips from T.K. Banerjee, Food Specialist from the house of Terra Chips and Dipti Motiani, Vice President - Operations, Second Nature Fruit Juices.
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1 Comment on this Story
conor549 days ago
Great inspiring story. Thanks for sharing this great information with us.
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