For Edelweiss chairman Rashesh Shah, sports an investment, and women athletes its biggest RoI
The top boss said that there is a lot to be done in terms of support and resources in sports.
At an event to celebrate the Asian Games and Para Asian Games athletes before the India contingent heads to Jakarta, the fitness enthusiast said that while there is so much to still be done in terms of support and resources in sports, things were looking up.
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And who according to Shah gives the biggest returns to their investment? Women athletes. Shah explains, “We checked for the best areas of investment; we are a financial company after all and always look for the best returns on our investments.
“Historically in India, women were discouraged from playing sports but we have a lot of sportswomen who have come very far. We decided to focus on that when we started 10 years ago. We thought that segment shows real achievement and grit, even though there are so many odds against them.”