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| 03 March, 2021, 10:31 PM IST | E-Paper

For Edelweiss chairman Rashesh Shah, sports an investment, and women athletes its biggest RoI


The top boss said that there is a lot to be done in terms of support and resources in sports.

Edelweiss chairman Rashesh Shah
Ever the businessman, Rashesh Shah, the chairman of Edelweiss Group, says he looks at his contribution to sports as an investment.

At an event to celebrate the Asian Games and Para Asian Games athletes before the India contingent heads to Jakarta, the fitness enthusiast said that while there is so much to still be done in terms of support and resources in sports, things were looking up.

Teen Spirit: Kylian Mbappe And Other Sports Stars Who've Won Our Hearts

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Kylian Mbappe

By Viandra D'souza

It’s been two weeks since France became world champions, but conversation around their young phenomenon – 18-year-old Kylian Mbappe (in pic) – refuses to die down. Turning the lens on other teenage sports wonders.

(Image: AP)

And who according to Shah gives the biggest returns to their investment? Women athletes. Shah explains, “We checked for the best areas of investment; we are a financial company after all and always look for the best returns on our investments.

“Historically in India, women were discouraged from playing sports but we have a lot of sportswomen who have come very far. We decided to focus on that when we started 10 years ago. We thought that segment shows real achievement and grit, even though there are so many odds against them.”

Every Time Sourav Ganguly, Pele And Michael Phelps Inspired Newcomer Athletes

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The Guiding Force

Famous sport-stars like Sourav Ganguly, Pele, Michael Phelps and many others have always guided their juniors and peers in an unusual way.

Here are the athletes who have let their gestures and words help out.

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