Star Of Brands: Virat Kohli Parts Ways With One, Still Endorses Puma, Audi
There's nothing Brand Kohli can't do. Team India captain Virat Kohli is known to endorse over 17 brands and counting.
According to Forbes, the world's highest-paid cricketer's brand value is at $14.5 million (approximately Rs 105 crore) , which is higher than that of football icon Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors' Stephen Curry.
While a lot of brands endorses the cricketer, Kohli and one of his long-time association with a brand fell apart.
This year, the brand launched Tissot Chrono XL Classic Virat Kohli Special Edition that featured his navy blue logo engraved on its white silk-printed caseback, and a navy blue leather strap enhances the sporty aesthetics of this special edition. The stopwatch number 20 is changed by 18 and stands out in red, representing Virat Kohli's number and the color of the swiss flag.
Virat Kohli only endorses brands he truely believes in. And, he has never shied away from showing his love for Audi. His Audi collection boasts of models like A8, R8, Q7, among others.
In Pic:Kohli with the new Audi R8 V10 Plus
Men's ethnic-wear brand Manyavar appointed Virat Kohli as its official ambassador in 2016.
Manyavar became the most-preferred brand during weddings and festivals soon after Kohli's wedding with actress Anushka Sharma last year.
Virat Kohli unveiled his new brand, One8, in association with Puma. The German sports lifestyle company will provide design, product, retail and communication channels for the new brand of apparel, footwear and accessories.
In Pic:The Basket Classic One8 sneaker is designed by the cricketer
Virat Kohli became the brand ambassador of the clothing line Wrogn in 2015. While it is founded by Universal Sportsbiz (USPL), Kohli co-created the brand.
Uber officially signed Virat Kohli as its Brand Ambassador in March 2018. Besides being the face of the brand, Kohli has actively been involved in a series of marketing and customer experience initiatives that were rolled out by Uber India.
Virat Kohli who is passionate about fitness has been the brand ambassador for one of GSK's leading products - Boost Energy - from the Health Food Drinks category for over 5 years. Boost is the secret of Kohli's energy.
Last year, Kohli ended his long-standing association with PepsiCo because of increasing health concerns over sugary drinks.
In 2017, Virat Kohli joined hands with the Hong Kong-based electronics company – Zeeva, and launched MuveAcoustics. The collection includes a wide range of wireless headphones, earphones and speakers.
Virat Kholi has been the brand ambassador for MRF Tyres for years now. In 2017, the cricketer renewed his contract with the company for the next eight years. Team India captain also uses the bat sponsorship by MRF Tyres for his matches.
More To Kohli Inc
The cricketer has many other brands in his kitty. The name include Too Yumm, Gionee, Colgate, Hero MotoCorp, American Tourister, Philips India, Sun Pharma, Vicks India, Royal Challenge Alcohol, Remit 2, and Valvoline.
Reports suggest that the Indian skipper charges a fee of Rs 4.5-5 crore per day for his endorsement.