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Graphic India's short motion comics record 20 mn views on TikTok in just 30 days

Graphic India will also be launching new comics including ‘Baahubali: Rise Of The Kalakeya’.

, ET Bureau|
Nov 26, 2019, 03.34 PM IST
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Margaret Atwood has had an eventful year. The Canadian author, who turns 80 today, won her second Booker prize (which she shared with British writer Bernardine Evaristo) for the critically-acclaimed 'The Testaments' - a sequel to 'The Handmaid's Tale'. The novel, set 15 years after the events of the original - which is now an award-winning show, was published 34 years since the Atwood wrote the book.Shortly after winning the Booker Prize, Atwood added another feather in her cap, receiving an Order of the Companions of Honor from Queen Elizabeth II, for her services to literature.And 'The Testaments' has also been named Amazon's Best Book of 2019.While the author has been making headlines for her recent achievements, she has to her credit over fifty books ranging from fiction and poetry, to graphic novels and essays, that demand a space on your bookshelf.Here are a few of our picks to help you navigate Atwood's vast repertoire of work.
Margaret Atwood has had an eventful year. The Canadian author, who turns 80 today, won her second Booker prize (which she shared with British writer Bernardine Evaristo) for the critically-acclaimed 'The Testaments' - a sequel to 'The Handmaid's Tale'. The novel, set 15 years after the events of the original - which is now an award-winning show, was published 34 years since the Atwood wrote the book.Shortly after winning the Booker Prize, Atwood added another feather in her cap, receiving an Order of the Companions of Honor from Queen Elizabeth II, for her services to literature.And 'The Testaments' has also been named Amazon's Best Book of 2019.While the author has been making headlines for her recent achievements, she has to her credit over fifty books ranging from fiction and poetry, to graphic novels and essays, that demand a space on your bookshelf.Here are a few of our picks to help you navigate Atwood's vast repertoire of work.
MUMBAI: Graphic India, the Indian character entertainment creator for original superheroes, and short video platform TikTok have recorded 20 million views for the first of its kind short-form comic books – ‘18 Days: The Mahabharata’, and Graphic’s female super-heroine series, ‘DEVI’. The graphic books have been available on the platform for just 30 days.

“TikTok is one of the most innovative and engaging platforms globally and we are thrilled to be working with them to redefine the comic book experience for millions of Indians across the country,” said Sharad Devarajan, Co-Founder and CEO of Graphic India. “Graphic India will soon be reaching over 50 million views a month for our digital comics and characters in India through partners like TikTok, bringing these great stories to everyone with a mobile phone and sparking a new creative revolution in comic book storytelling for a generation.”

'The 18 Days: The Mahabharata' series is based on 18 days graphic novels created by comic book writer Grant Morrison with featuring art by Graphic India’s EVP - Creative Jeevan J Kang. Reinventing the epic Mahabharata, the series on the platform is developed with a visually appealing storyline in a format that has never been explored before on mobile devices.

“At TikTok we have successfully partnered with various brands to present consumers with diverse content that is compelling and engaging. Our partnership with Graphic India is to reinforce our commitment on creating novel and unique experiences in a new engaging format,” said Karan Grover, senior director - Entertainment and Partnerships for Asia and MENA at ByteDance.

Meanwhile, Graphic India is now expanding their motion comics and audio comics offering on TikTok to include new languages beyond English and Hindi. Graphic India will also be launching new comics including ‘Baahubali: Rise Of The Kalakeya’, an original short form audio comic series based on the ‘Baahubali’ films which will be available in Hindi, Tamil, Telugu and English; as well as motion comics based on Stan Lee’s ‘Chakra The Invincible’, the original Indian superhero character created by the legendary Spider-Man and The Avengers co-creator and Devarajan.

Beyond ‘The Testaments’: Margaret Atwood Books That Need Space On Your Bookshelf

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18 Nov, 2019
Margaret Atwood has had an eventful year. The Canadian author, who turns 80 today, won her second Booker prize (which she shared with British writer Bernardine Evaristo) for the critically-acclaimed 'The Testaments' - a sequel to 'The Handmaid's Tale'. The novel, set 15 years after the events of the original - which is now an award-winning show, was published 34 years since the Atwood wrote the book.Shortly after winning the Booker Prize, Atwood added another feather in her cap, receiving an Order of the Companions of Honor from Queen Elizabeth II, for her services to literature.And 'The Testaments' has also been named Amazon's Best Book of 2019.While the author has been making headlines for her recent achievements, she has to her credit over fifty books ranging from fiction and poetry, to graphic novels and essays, that demand a space on your bookshelf.Here are a few of our picks to help you navigate Atwood's vast repertoire of work.
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