Graphic India's short motion comics record 20 mn views on TikTok in just 30 days
Graphic India will also be launching new comics including ‘Baahubali: Rise Of The Kalakeya’.
“TikTok is one of the most innovative and engaging platforms globally and we are thrilled to be working with them to redefine the comic book experience for millions of Indians across the country,” said Sharad Devarajan, Co-Founder and CEO of Graphic India. “Graphic India will soon be reaching over 50 million views a month for our digital comics and characters in India through partners like TikTok, bringing these great stories to everyone with a mobile phone and sparking a new creative revolution in comic book storytelling for a generation.”
'The 18 Days: The Mahabharata' series is based on 18 days graphic novels created by comic book writer Grant Morrison with featuring art by Graphic India’s EVP - Creative Jeevan J Kang. Reinventing the epic Mahabharata, the series on the platform is developed with a visually appealing storyline in a format that has never been explored before on mobile devices.
“At TikTok we have successfully partnered with various brands to present consumers with diverse content that is compelling and engaging. Our partnership with Graphic India is to reinforce our commitment on creating novel and unique experiences in a new engaging format,” said Karan Grover, senior director - Entertainment and Partnerships for Asia and MENA at ByteDance.
Meanwhile, Graphic India is now expanding their motion comics and audio comics offering on TikTok to include new languages beyond English and Hindi. Graphic India will also be launching new comics including ‘Baahubali: Rise Of The Kalakeya’, an original short form audio comic series based on the ‘Baahubali’ films which will be available in Hindi, Tamil, Telugu and English; as well as motion comics based on Stan Lee’s ‘Chakra The Invincible’, the original Indian superhero character created by the legendary Spider-Man and The Avengers co-creator and Devarajan.