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Here's what's gone wrong with the cutesy cartoon character Peppa Pig

China tightly controls the internet within its borders, censoring certain topics and search terms.

ET Bureau|
May 05, 2018, 11.14 PM IST
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Popular children's cartoon character Peppa Pig has been blocked from an online video channel in China after becoming associated with a “gangster” subculture.

THE PLAYFUL PIGLET?
Yes.

WHAT ABOUT IT?
China’s push to cleanse its internet of unsavoury elements appears to have claimed an unlikely victim, with thousands of videos of the children’s cartoon program Peppa Pig reportedly culled from a video app, making as many as 30,000 videos of the pink piglet unreachable.

WHAT NOW?
Peppa Pig has been blocked from an online video channel in China after becoming associated with a 'gangster' subculture.

WHAT SUBCULTURE?
The censorship came after Peppa’s likeness became popular with a subculture of internet users known as 'shehuiren' or 'society people — a group who some say hold anti-establishment views' and 'gangster' attitudes.

BUT WHY?
Users have reportedly been using the character in subversive memes, spoof videos or in the context of ‘vulgar’ or lewd jokes. The piglet, who is usually seen playing with friends in the mud or taking part in other wholesome adventures in the original British show, is presented in a different context entirely in the memes, with some being sexually suggestive.

THAT'S WEIRD!
China tightly controls the internet within its borders, censoring certain topics and search terms. This isn’t the first time children’s characters have been dragged into the world of Chinese censorship. Remember how Winnie the Pooh was banned after commentators used the character in posts as a stand-in for Xi?

POOR POOH!
Scooby Doo, SpongeBob Square Pants and Bojack Horseman are just some of the other unlucky ones, among many others.

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