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In a first, Vivo set to unveil V15 Pro with a pop-up selfie camera

The company will also launch the V15, and the smartphones are expected to be priced between Rs 20,000 - Rs 30,000.

IANS|
Feb 07, 2019, 02.37 PM IST
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Agencies
VivoV15
(Image: Twitter/Vivo India)
NEW DELHI: Chinese handset maker Vivo, which is set to refresh its V series in India this month with V15 Pro and V15 smartphones, aims to consolidate its position in the highly-competitive Rs 20,000-Rs 30,000 price category, a top company executive said on Thursday.

"Vivo has continued to sustain leadership in the Rs 20,000-Rs 30,000 price category and we hope to further fortify this position with the launch of V15 Pro and V15," Nipun Marya, Director-Brand Strategy, Vivo India, told IANS in an interview.

Quoting German research firm GfK's numbers, Marya said that Vivo has been a leader (as per value) in the above mentioned price category in the fourth quarter of 2018 and would aim to further grow in this segment.



Unlike other market research firms, GfK reports final consumption of the devices and not only shipments.

The Chinese smartphone player considers India an important market and is working towards making long-term investments in the country.

In line with its "Make in India" push, the handset maker set up its first manufacturing plant in India in 2015 with an annual capacity of 25 million units.

"The plant is running at its full capacity and all the handsets produced here are consumed within the Indian market. Since there is growing demand for Vivo smartphones, we have made more investments on the manufacturing front," informed Marya.

"Vivo has invested a total of Rs 300 crore in the existing manufacturing facility and added surface-mount technology (SMT) line too."



The SMT line has a capacity of 1.8 million units per month.

The handset maker had announced an additional investment of Rs 4,000 crore over a period of four years towards opening a new manufacturing plant on the Yamuna Expressway in Uttar Pradesh in December last year, which aims to generate 5,000 jobs in its first phase of expansion.

The 169-acre land was acquired near the existing 50-acre manufacturing facility that will help expand Vivo's manufacturing capabilities and support its continued growth in the country, the company said.

The Rs 4,000-crore investment, which does not include the cost of the land, will also spur job opportunities in the region, added Vivo which entered the Indian smartphone market in 2014.

Currently, there are more than 70,000 retailers in India where Vivo smartphones are available and the company has more than 200 exclusive stores and two experience centres.

Scheduled for launch on February 20, the V15 Pro smartphone (which will succeed the existing V11 Pro) is expected to come with a triple-camera set up and a pop-up selfie camera.


Foldable Phones, Notch-Free Display: Smartphone Tech To Watch Out For In 2019

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Three, Four & Five Rear Cameras

20 Dec, 2018
While the Google Pixel 3 and iPhone XR continue to push the boundaries of a single smartphone camera, other companies have not stopped there. Dual cameras became a norm in 2018 and we’ve also seen them in sub Rs10k phones. Huawei was first with a triple camera smartphone (P20 Pro) and others followed suit. Samsung Galaxy A7, LG V40, Oppo R17 Pro and Huawei Mate 20 Pro were some of the phones with triple rear cameras. Samsung didn’t stop there and went on to launch a phone with quad cameras – the Samsung A9. For 2019, there are already rumours of a Nokia phone with five rear cameras and we expect more companies to follow the trend. You can expect all major brands to have phones with multiple cameras across price brackets. According to us, having multiple cameras only makes sense when you get good results and flexibility (wide, macro, tele lenses).(In Pic: Samsung Galaxy A7)
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