Indo-Pak World Cup: Sania Mirza done with 'cringeworthy' TV ads, says no hype needed as it's only cricket
On both sides of the border, the advertisement war between arch-rivals is intensifying.
Pakistan's Jazz TV has produced an ad, which features a character who is seen mimicking Indian Wing Commander Abhinandan Varthaman, captured by the Pakistani military a day after the Balakot airstrike.
The 33 seconds ad shows a model in a blue India jersey, sporting Varthaman's trademark mustache. He is seen repeating Abhinandan's viral remarks, "I'm sorry, I am not supposed to tell you this" to the questions asked on India's strategy for the match.
India's Star TV, on the other hand, has been running an ad where an Indian supporter describes himself as Pakistan's "abbu" (father), referring to India's domination over their rivals in the World Cup.
Mirza wrote on her twitter handle:
Cringeworthy ads on both sides of the border seriously guys, you don’t need to ‘hype up’ or market the match anym… https://t.co/LDBPrcAcYP— Sania Mirza (@MirzaSania) 1560320993000
Tension escalated between India and Pakistan after the Pulwama terror attack in which 40 Central Reserve Police Force (CRPF) personnel were killed on February 14.