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It's time to vote: PM Modi hails SRK's rap video, calls it a 'fantastic effort'

The video comes almost a month after Modi tagged a number of influential people on Twitter.

Last Updated: Apr 23, 2019, 07.53 AM IST
ET's dualpane - 2019-04-23T075155.526
PM Modi (R) had earlier tweeted to Shah Rukh Khan (L) to boost voter awareness.
MUMBAI: "Fantastic effort," Prime Minister Narendra Modi said on Monday after actor Shah Rukh Khan released a rap video urging fans to exercise their democratic right in the Lok Sabha elections in response to his appeal to celebrities to increase voting awareness.

In the 1.06 minute video, titled "Karo Matdan: It's Time to Vote", Shah Rukh is seen -- and heard -- telling people their vote is the lifeblood of democracy.

The video comes almost a month after Modi tagged a number of influential people on Twitter.

"Fantastic effort, @iamsrk! I am sure the people of India, especially first time voters will pay heed to your appeal and come out to vote in large numbers," the prime minister said.

Sharing the video on Twitter, the actor explained he wanted to do something creative, hence the delay.

"PM sahib @narendramodi ne creativity ki liye bola tha (had asked for creativity). Main thoda late ho gaya video banane mein...aap mat hona Vote karne mein!!! (I was late in making the video, you don't be late in casting your vote). Voting is not only our Right, it is our Power.' Please Use It," Shah Rukh wrote on Twitter alongside the rap video.

"... Aapka matdan loktantra ki jaan," he says in the video.

"Lagi ungli pe syaahi/ dekho badla nazaara/ ye desh hai hamara/ ye farz hai hamara," he raps, flaunting his inked finger in the video.

"Ab na karni complaint, na koi bhi bahana/Bas badhna hai aage aur desh ko badhana," he intones in the rap video.

The form of 'music with a message', in vogue after the success of 'Gully Boy', particularly targets the youth.

In March, Modi had tweeted to actors such as Alia Bhatt, Deepika Padukone, Anushka Sharma, Ranveer Singh, Karan Johar, Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Aamir Khan and Akshay Kumar to help encourage youngsters to cast their votes.

Passing The Baton: Daughters Who Followed Their Parents In Politics

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Family, Politics, Power

22 Apr, 2019
The lure of power and fame has often resulted in Indian politics becoming a family-run show, bringing entire dynasties to the battle front. From spouses to cousins and children, years of a last name having ruled constituencies is commonplace in the political scenario. Right from the time of Indira Gandhi, who stepped into her father Jawaharlal Nehru’s shoes, to modern-day political heiresses Supriya Sule, Poonam Mahajan among others – the baton has always been passed on. Here’s a look at daughters who joined their politically-correct parents in the race for power. Full Coverage: Polls & People In Pic (clockwise from left): Indira Gandhi, Supriya Sule, Priya Dutt, Poonam Mahajan.

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