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There are many people behind the box you received this Diwali. This heartwarming video shows how YOU made the festivities brighter for them.

, ET Spotlight|
Updated: Nov 08, 2019, 04.54 PM IST
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ET Spotlight
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When Gafoorbhai Khatri resolved to preserve the intriguing craft of Rogan art three centuries ago, little did he know that his paintings would adorn the walls of the White House. This family of traditional artists live in the sleepy hamlet of Nirona in Gujarat and makes their art travel around the country through Amazon, protecting it from vanishing into the folds of history.

The brown box of happiness that you desperately wait for soon after placing the order carries many wishes, dreams, prayers, and hopes of a crew that toils to ensure timely delivery of your Amazon orders. This crew not only includes sellers and their treasured brands but also diligent delivery partners and ingenious artisans who stand on their toes for hours just to deliver smiles. These are the people behind the mammoth range of products and services that Amazon promises to its prized customer which is ‘You.’ And with the help of this great platform, your orders in turn end up bringing smiles to these behind-the-scenes troupe as well, especially during the festive season that we are still hung over. More orders during Diwali mean more business, giving them a chance to improve their lives, and in turn, contribute to the economic development of the country. So, the next time you’re browsing through the varied range of products on Amazon, feel happy to know that every policy, every product decision, every item that gets added to the cart, brings joy to so many people and their families.

Here’s a heartfelt ‘Thank You’ note from them:



With over five lakh small businesses, artisans, women entrepreneurs, and emerging brands selling on their marketplace, Amazon is empowering each of them to invest in their own dreams. From apparel to art, eco-friendly goods to sustainable fashion, homemade goodies to high tech gadgets - your favourite products come from diverse geographies such as Odisha, Meghalaya, Gujarat, and so on. Take for example, Periyakulam in Tamil Nadu, the place where Rani Ravindran, started selling wooden toys and cotton pillows from. The homemaker who wanted to achieve something meaningful and be a role model for her children also started helping many other women to set up their business online. With 1,500 orders per month, she is able to support her elderly mother as well, and deliver her craft not just locally but also in far away in Kashmir.

The company states that customers from 99.4% of India’s postal codes placed an order during the sale. On the busiest day of the sale, more than 600 flights were in transit delivering Amazon products. What a vivacious day for everyone at Amazon it must have been!

Sona Kapoor is elated as her brand ‘ Paperus’ complete one year of business on the 31st of Dec 2019 with Amazon, she estimates it to grow by more than 1000% ( Thousand %) every month. The biggest motivator for her was the fact that she has been able to custom make eco-friendly articles to the choice of shapes, sizes and colours of her customers. Helping plastic users to embrace organic and sustainable products, which are much more durable and long-lasting, even water-resistant, is another way sellers are using Amazon to bring about a change in the society.

If you thought that an Amazon delivery can only bring delight to you, look at the ecstasy of the people who are making it happen every day. Their brands saw exponential sales during Diwali, making the festival truly prosperous for them. While Nutty Gritties served 1785+ Pincodes, TGL Co. saw a whopping 300% growth this festive season, there was Retail Grapple that sold 3500 handbags in just three days and Hardoll Enterprises that cracked an 8-digit sales figure. So many more success stories have come true, all because of YOU!

If that felt good, let’s go back to adding things to our carts and feeling better. It’s a win-win after all!
(This article is generated and published by ET Spotlight team. You can get in touch with them on etspotlight@timesinternet.in)
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