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LinkedIn brings events online, helps companies connect with communities virtually

In March, LinkedIn Events enabled companies to create an event using their LinkedIn Pages.

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Last Updated: May 13, 2020, 04.00 PM IST
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Using LinkedIn Live, companies can now host virtual events by streaming live to event attendees.
BENGALURU: Professional network LinkedIn on Wednesday announced the global launch of a virtual events solution, a tighter integration between LinkedIn Live and LinkedIn Events, to enable companies to stay connected and strengthen relationships with their online communities in real time.

Using LinkedIn Live, companies can now host virtual events by streaming live to event attendees, it said in a statement.

This integration between LinkedIn Live and LinkedIn Events helps companies to host live, real-time events in a trusted environment, attract the right professional audiences, drive strong reach and engagement, and get more mileage for their events with a dedicated hub for videos of the event on their Pages, the company said.

In October 2019, LinkedIn launched LinkedIn Events globally and in March 2020, the platform enabled companies to create an event via their LinkedIn Pages, it said.

Today, LinkedIn launches an integrated virtual events solution with Events, Pages, and Live that allows companies to build a more personalised online event experience for their audiences, the statement added.

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