The Signature OLED R is built around a flexible OLED panel that LG describes with characteristic restraint as “the most innovative development in television technology in decades.” Because of its flexible nature, it can retract partially or fully into its base, adapting to different aspect ratios or hiding the panel completely when not in use.
Its name "R" contains the meaning of "revolutionary," "rollable" and "redefine the space," according to the home appliance maker.
The 65-inch TV model named RX is highlighted by its screen that rises from a box and can be rolled up inside.
Depending on how much the screen has rolled up inside the base, it provides three different viewing options for users to design interior space.
While the full view option is for watching TV, the line view option exposes only a part of the screen and offers five different stylish modes: music, clock, frame, mood and ThinQ home dashboard to check conditions of other smart devices inside the house.
The 'Zero view' completely hides the screen and allows it to be used as a Bluetooth speaker.
Meanwhile, users on Twitter couldn't help but joke about the rather high price set for the TV.
'Looks like i need to work another 40 years to save up for this tv,' wrote a Twitter user.
@verge Let me just get my checkbook out.... nope, it looks like i need to work another 40 years to save up for this tv— James Lane🧢 (@theangrytacoz) 1603160251000
'I can buy 2BHK apartment in my city near my office for that price,' quipped a netizen.
@verge I can buy 2BHK apartment in my city near my office for that price— Abhishek (@Darksword3302) 1603166712000
Several other Twitter users took jibes at LG for the price of the TV.
@Ruj_Pap @verge What! Over 500000 cedis for just a TV? That's insane— Joe Marvellous (@JoeMarvellous1) 1603178464000
@verge I can buy a house in this price. In India 🏡— Ritik saini (@Ritiks24283) 1603171629000
“LG’s exquisite creation liberates users from the limitations of the wall, enabling owners to curate their living environment without having to permanently set aside space for a large, black screen that is only useful when turned on,” the company says in a statement. Buyers will be able to choose between four colors for the wool speaker cover, and the aluminum base can be personalized with an engraving.
LG's rollable TV was first unveiled at the Consumer Electronics Show (CES) in the United States last year.
(With inputs from IANS)
LG's Roll-Up TV, Samsung Space Monitor: Here's What Was Showcased at CES on Day 1
The Future Is Here
CES 2019 has begun and we cannot keep calm. The biggest consumer technology exhibition in the world has all things fancy for us to watch-out for. From, LG's roll-up TV to Samsung's Space Monitor; here's a look at some of the biggest showcases:
(In Pic: Top left and bottom right - Samsung Space Monitor, Top right and bottom left - LG Roll-up TV)