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    Mumbaikars waste 8 days in traffic each year; Dream11 is solving its employees’ commute woes

    Synopsis

    The company offers rent reimbursements to employees who live closer to the office.

    India topped the TomTom Traffic Index 2019 with four of its cities - Bengaluru, Mumbai, Pune and New Delhi - featuring amongst the 10 most congested cities globally.
    On average, Mumbaikars waste an extra 8 days and 17 hours in traffic each year, according to a recent global traffic index that examines the traffic situation in 416 cities in 57 countries. India topped the TomTom Traffic Index 2019 with four of its cities - Bengaluru, Mumbai, Pune and New Delhi - featuring amongst the 10 most congested cities globally.

    But one Mumbai-based company - Dream11 - is trying to solve for that problem by encouraging employees to move closer to the office.

    “I believe that travel is the most ridiculously inefficient waste of time,” said Harsh Jain, CEO and co-founder, Dream11, at a recent entrepreneurship conclave. “It’s unproductive; it doesn’t help us, it doesn’t help you.”

    Move A Little Closer
    In addition to being an inefficient use of time, longer commutes have also been linked to a diminished quality of life and lower overall satisfaction in the past.

    To avoid this, Dream11 encourages its employees (referred to as Dreamsters) to move closer to the workplace by offering them a ‘proximity benefit’; i.e., 75% rent reimbursement if they live within 30 minutes of the office.

    “Proximity Benefit not only reduces their travel time but also helps to improve their quality of life and maintain a healthy work-life balance,” said a company spokesperson.

    Solve for Infrastructure
    Addressing a question on how the industry can help boost startups in Mumbai, Jain said, “If we can solve for infrastructure to go further faster - (that is) where people can travel further distances in a shorter time and never be more than half an hour away from the office - or have more affordable living like tech villages then that will be a huge thing for ‘Make in Mumbai’.”

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