National Handloom Day: Sabyasachi, Anita Dongre And Others Who Made Us Rediscover Weaves
With Love, From India
On National Handloom Day, here's a look at the designers who have made us fall in love with weaves.
In just a decade, Raw Mango has become the go-to brand for many Bollywood celebrities.
Right in pic: The designer's Kalamkari sarees in khadi from Andhra Pradesh are made over a time period of 31 days each. Women from the villages of Barasat create hand-made tassels to fringe the pallu.
Abraham And Thakore
And now, they couldn't be happier to be a part of the handloom resurrection.
Also Read: Handloom sarees are no longer just the grandmother's attire: Designer Rakesh Thakore
With a focus on community and sustainability, Dongre works with various NGOs like the SEWA Trade Facilitation Centre and collaborates with several artisans to revive age-old crafts.
In Pic: Kajol (r) sporting a dress by Anita Dongre Grassroot, made and hand-embroidered by women artisans of the SEWA Trade Facilitation Centre in the remote village of Bakutra. Dongre with actress Kelly Rutherford, who is also sporting a design by Dongre.
Also Read: House of Anita Dongre: How India's largest fashion brand is getting future-ready
Talking about handloom making it big, she said in an interview to IANS, "I find lots of young designers are trying to integrate responsible fashion into their ideas. The government is supporting these clusters as part of the Make in India campaign and I see a serious effort to try and focus attention on the plight of our craftsmen and weavers."