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PC Jeweller in top 100 luxury brand list, MD Balram Garg caught unaware

PC Jewellers (PCJ) was pleasantly surprised when a recent report by Deloitte featured the Delhi-based company in the top 100 luxury brands globally.

, ET Bureau|
Updated: Jul 08, 2015, 01.01 PM IST
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PC Jewellers MD Balram Garg was pleasantly surprised when a recent report by Deloitte featured the Delhi-based company in the top 100 luxury brands globally.
PC Jewellers MD Balram Garg was pleasantly surprised when a recent report by Deloitte featured the Delhi-based company in the top 100 luxury brands globally.
PC Jewellers (PCJ) was pleasantly caught unaware when a recent report by Deloitte featured the Delhi-based company in the top 100 luxury brands globally. The consultancy firm did independent research while drawing up the top-100 list.

"We have written to the consultancy firm to understand the parameters that were used to draw up the list," says Balram Garg, MD, PCJ, hoping to understand what helped the brand land the coveted mention.

Garg feels it's probably the company's focus on design. "When you carry a Louis Vuitton or Hermès bag, everyone can gauge the price tag. It is not possible to identify the brand with regard to jewellery." But, a hatke design helps catch the beholder's eye. The strategy helps the company's bottomline as well. "Our margins are definitely higher than the competition because of higher making charges," says Garg.

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