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Pretty yet powerful: Anita Dongre says concept of power-dressing partial & patriarchal

Dongre is known for her feminine silhouettes.

PTI|
Last Updated: Feb 01, 2019, 12.08 PM IST|Original: Feb 01, 2019, 12.08 PM IST
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AnitaDongre
MUMBAI: Celebrity favourite fashion designer Anita Dongre believes a woman does not need masculine clothing to prove her strength.

The Mumbai-based designer, who is known for her feminine silhouettes, said a woman can look pretty and powerful at the same time as strength is something which comes from within.

"Everything I create has to be very feminine, comfortable and classic. So for me the whole concept that a strong woman should wear masculine clothes is wrong. Women are women. They should dress like women. We are not here to compete with men. Our strength is inside us," Anita told PTI.

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An Indian model showcases creations by designer Anita Dongre at the Lakmé Fashion Week (LFW) Summer Resort 2019 in Mumbai.


The designer, who was the first to launch an affordable women office wear brand with 'AND', said she finds the concept of power-dressing partial and patriarchal.

"I was the first designer to do dresses for office wear. A woman doesn't need to wear pants to show she is the boss. She can look equally good in a salwar-kameez or a sari or a pretty dress.

"Power doesn't come from clothes it comes from within. The whole idea of power-dressing is botched up."

Anita said more than women, she would like to see men switch to the feminine side of their clothing.

"I would love to see men back in dhoti and lungi. These are clothes which are soft and drape well. I believe that is the feminine aspect of men's clothing in India but it is somewhere lost. Indian weather calls for this fluidity in clothes," she said.

The designer was talking on the sidelines of Lakme Fashion Week Summer/Resort 2019 where she presented her new collection "Summer Reveire" in collaboration with Tencel in an off-site show at Taj Lands End.


National Handloom Day: Sabyasachi, Anita Dongre And Others Who Made Us Rediscover Weaves

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With Love, From India

7 Aug, 2018
Handlooms, once thought to be the grandmother's attire, have now become the fashion industry's favourite. From rich Benarasi silks to khadis, every designer is turning to the country's craftsmen for their collections.On National Handloom Day, here's a look at the designers who have made us fall in love with weaves.
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