The Economic Times
12,248.2567.9
Stock Analysis, IPO, Mutual Funds, Bonds & More

Samsung may challenge Apple's legacy in 2020, aims at launching Galaxy S11 with 108-megapixel camera

The marquee device will also adopt a time-of-flight sensor for depth detection.

Bloomberg|
Updated: Dec 07, 2019, 02.37 PM IST
0Comments

	2019 was a year of technology as a lot of companies showed optimism with their mind-blowing smartphones. In a race to win over their customers, various smartphone brands promised the ultimate smart experience with features like pop-up selfie camera, 20x zoom, 5G and foldable screens.

	 

	While the much-awaited devices like Apple 11 Pro Max, Samsung Galaxy Note 10 Plus, OnePlus 7T Pro were reviewed highly, disappointment came from the Google flagship when the company said Pixel 4 and 4 XL won't launch in India.

	 

	Since smartphones have become an integral part of out lives, here's a list of all the devices launched this year that deserve reconsideration.
2019 was a year of technology as a lot of companies showed optimism with their mind-blowing smartphones. In a race to win over their customers, various smartphone brands promised the ultimate smart experience with features like pop-up selfie camera, 20x zoom, 5G and foldable screens. While the much-awaited devices like Apple 11 Pro Max, Samsung Galaxy Note 10 Plus, OnePlus 7T Pro were reviewed highly, disappointment came from the Google flagship when the company said Pixel 4 and 4 XL won't launch in India. Since smartphones have become an integral part of out lives, here's a list of all the devices launched this year that deserve reconsideration.
By Sohee Kim

Samsung Electronics Co.’s response to Apple Inc.’s much-improved iPhone 11 cameras is going to be a giant photographic arsenal strapped to the back of its 2020 flagship phones.

The Korean company is preparing the biggest overhaul to the cameras on its flagship phones for next year, according to people familiar with the company’s plans. Its upcoming Galaxy S11 will sport a 108-megapixel sensor for the main camera -- versus the iPhone 11’s 12 -- flanked by three more on the back of the device including an ultrawide-angle lens and 5x optical zoom, they said. The marquee device will also adopt a time-of-flight sensor for depth detection similar to one already in the Note 10+, a feature that can aid portrait photos and augmented-reality applications, the people said, asking not to be identified discussing specifications that haven’t been made public.

Samsung will also extend the high-resolution sensor and 5x zoom camera to the Galaxy Fold clamshell device -- which is expected to be publicly unveiled around the time of the Galaxy S11’s launch in February, the people said. The raft of new features signal Samsung’s renewed commitment to mobile photography after years of minimal innovation, as well as an attempt to catch Apple in the camera stakes.

The iPhone 11 currently boasts of a 12 megapixel camera.
The iPhone 11 currently boasts of a 12 megapixel camera.


The deluge on the camera front joins the introduction of foldable devices and fifth-generation wireless connectivity as core pillars of Samsung’s hardware strategy, features Apple won’t be able to match until its next iPhone refresh in September.A Samsung Electronics representative declined to comment.

Now that closest rival Huawei Technologies Co. is struggling in Europe thanks to U.S. sanctions, Samsung can consolidate its lead by doing what it’s always done: overwhelming consumers with specs.

Affiliate Samsung Electro-Mechanics Co. developed the 5x zoom module and started production earlier this year. Similar technology has figured in devices from Chinese competitors Huawei and Oppo. Both rivals licensed their zoom tech from Corephotonics Ltd., an Israeli company Samsung acquired early in 2019.

Heading into 2020, asmulti-camera andmulti-lens arrays become the norm on smartphones, Samsung stands to benefit from owning a pioneer in this developing field. Camera specs in particular feature heavily in consumer-buying decisions in developing markets such as India, Counterpoint Research data has shown.



OnePlus 7T Pro, Galaxy Fold, Oppo Reno 2 & Other Smartphones That Left Us In Awe This Year

of 11
Next
Prev
Play Slideshow

Phones Of The Year

6 Dec, 2019
2019 was a year of technology as a lot of companies showed optimism with their mind-blowing smartphones. In a race to win over their customers, various smartphone brands promised the ultimate smart experience with features like pop-up selfie camera, 20x zoom, 5G and foldable screens. While the much-awaited devices like Apple 11 Pro Max, Samsung Galaxy Note 10 Plus, OnePlus 7T Pro were reviewed highly, disappointment came from the Google flagship when the company said Pixel 4 and 4 XL won't launch in India. Since smartphones have become an integral part of out lives, here's a list of all the devices launched this year that deserve reconsideration.
Next

Also Read

Xiaomi, Samsung market share rises, Realme slips

India proposes incentives to woo Apple, Samsung suppliers

Xiaomi, Samsung to bring parity to online and offline launches

Two senior Samsung India executives resign

Samsung has become the country’s largest refrigerator maker in the second half of last calendar year: Senior VP, Samsung India

Comments
Add Your Comments
Commenting feature is disabled in your country/region.

Popular Categories


Other useful Links


Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service