Sara Ali Khan is Puma India's new face
The actress has signed a two-year partnership with the sportswear brand.
The association kicked off today with a brand activation in Mumbai with Khan spray-painting the brand’s signature campaign message– Do You – as graffiti on Carter Road.
Abhishek Ganguly, managing director for PUMA India, said, “Sara has a strong influence among the youth. Our women's category has been in big focus for us. This association will be lucrative.”
Puma had earlier appointed Indian cricketer Virat Kohli and boxing champion Mary Kom as its global brand ambassadors.