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Struggling to find the right-sized sneakers? Nike is using AR to help

Nike Fit will help users find the right fit using machine learning.

Last Updated: May 10, 2019, 06.07 PM IST
Nike officials demonstrate the company's foot-scanning tool on its app that will measure and remember the length, width and other dimensions of customers' feet after they point a smartphone camera to their toes, in New York.
OREGON [USA]: Nike wants you to wear the perfect size sneaker and is taking the help of augmented reality technology to give you the best fit.

The company is introducing Nike Fit, which promises to provide users with the right fit using machine learning. The technology analyses a photo of your foot and then tells you the correct size in any style of shoe Nike offers, Fast Company reports.

Nike is conducting a beta run of the Nike Fit at three of its US stores. Nike will begin rolling out Nike Fit on its app and to select US stores in July, followed by more stores in Europe in August.

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