The Economic Times
12,248.2567.9
Stock Analysis, IPO, Mutual Funds, Bonds & More

Suniel Shetty signed as anti-doping brand ambassador; NADA says he has more clout than athletes

More than 150 athletes have failed dope tests this year.

PTI|
Updated: Dec 10, 2019, 02.34 PM IST
0Comments
Suniel Shetty becomes brand ambassador of NADA
Suniel Shetty becomes brand ambassador of NADA
NEW DELHI: Actor Suniel Shetty has been selected as the brand ambassador of NADA here on Tuesday and the country's anti-doping body is hoping that his celebrity status helps its efforts to clean up sports in the country from the menace.

More than 150 athletes have failed dope tests this year though bodybuilders make up more than one-third of these offenders. This is not a welcome sign with less than eight months to go for the Tokyo Olympic Games.

The suspension of National Anti-Doping Laboratory by the WADA earlier this year is another issue facing the country now that dope samples collected by the National Anti-Doping Agency from the athletes will have to be tested outside India.

This has raised concerns about whether India may be able to test enough number of athletes in the coming months ahead of the Tokyo Olympics.

​Union Minister for Youth Affairs and Sports Kiren Rijiju (c) felicitates Bollywood actor Suniel Shetty (r) as he is appointed as the brand ambassador of National Doping Agency (NADA), in New Delhi.
Union Minister for Youth Affairs and Sports Kiren Rijiju (c) felicitates Bollywood actor Suniel Shetty (r) as he is appointed as the brand ambassador of National Doping Agency (NADA), in New Delhi.

NADA Director General Navin Agarwal said that Shetty's celebrity status will give him more "clout" and "reach" than a former or a current sportsperson.

"We thought that an actor of the status of Suniel Shetty will be able to send out message to shun doping, that doping is not good for themselves and for the country. We felt that celebrities will have more outreach to the masses of the country as they have a lot of following," Agarwal told PTI.

Asked if a former or a current athlete would not have been an appropriate person to be made a brand ambassador, he said, "A former athlete would have lacked clout (as compared to a film star) and may not be able to spread the message (to shun doping) to the masses.

"As far as current athletes are concerned, they are busy playing their respective tournaments and training, so we have not thought about them for this."

Former sprinter and Olympian Ashwini Nachappa said she wouldn't want to be too critical of NADA's initiative as brand ambassadors have nothing much to do.

"I am not sure about the rationale of the NADA making an actor as the brand ambassador. At the same time I will not be too critical because brand ambassadors come and go and they have nothing much to do."

Testing Times: Prithvi Shaw Under Doping Ban; Athletes With Similar Fates Who Made Successf...

of 5
Next
Prev
Play Slideshow

Beginnings After Bans

2 Sep, 2019
Indian batsman Prithvi Shaw is currently under a doping ban. But once penance is served, it is possible to become a champion again.The use of strength-building stimulants by athletes dates back to ancient Greece, but in those days, there was no testing. Since drug tests became the norm in the 1960s, many sportsmen have been banned for ingesting performance-enhancing substances. Currently, India batsman Prithvi Shaw is serving an eight month-ban for failing a drug test. He’d be glad to know that a few athletes made successful comebacks after dope bans.
Next

Also Read

BCCI under NADA: Prithvi Shaw dope case a possible trigger

NADA will test cricketers whenever and wherever they want: Sports secretary

BCCI has agreed to come under NADA ambit, says Sports Secretary

BCCI rejects NADA demand of testing Indian cricketers

Comments
Add Your Comments
Commenting feature is disabled in your country/region.

Popular Categories


Other useful Links


Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service