Randstad Employer Brand Research (REBR) 2020 revealed that employees seek work-life balance, attractive salary & benefits and job security. 69% of the survey respondents indicated that they stayed with their employer in the past year and 81% agree that non-monetary benefits are equally important when choosing an employer
The annual employer brand research, based on perceptions of the general audience (students, employed and unemployed workforce) has been conducted by Randstad, the global leader in the HR services industry.
Work-life balance paramount
A higher percentage of male respondents (36%) also accorded more importance to career progression opportunities compared to their female (33%) counterparts.
What do potential employees want by generational profile
38% of Gen Z’s (18-24 years) are looking for good training opportunities from their employer, while 34% of the Millennials (25-34 years) are attracted to forward-thinking and tech-savvy organizations and deem the use of latest technologies as a very important attribute. 46% of Gen X’s (35-54 years) find good work-life balance a very important pull-factor towards an employer, whereas 32% of the Boomers (55-64 years) find a convenient location as the key factor.
Switchers, Stayers and Intenders In Focus
69% of the survey respondents mentioned that they stayed with their employer in the past year and 43% mentioned that they plan to change their employer within the next year. Work-life balance emerged as the top factor for stayers (45%) while 71% of switchers and intenders mentioned that they changed their employer or plan to do so shortly because of a lower salary compared to elsewhere. 35% of the survey respondents who left their previous employer received a salary increase between 1% and 10%. 81% of the respondents find non-monetary benefits like company phone/car, childcare services and support, flexible working hours etc. important.
Top 10 most attractive employer brands in India for 2020:
- Infosys Technologies
- Dell Technologies Ltd
- ITC Group
- Tata Consultancy Services
How To Make A Great First Impression During A Job Interview Via Video
Remote Interviewing Tips
Remote working and the Covid-19 lockdown has completely reshaped the way companies operate or hire new talent. A lot of companies are opting for video or phone interviews in lieu of the traditional interview. So how does one impress a potential new boss when interviewing from home? Here are a few tips: