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Economic Times | 11 Sep, 2019 | 12.33AM IST

Apple Event Highlights: iPhone 11, 11 Pro, 11 Pro Max launched at $699 onwards

The triple-rear camera is one of the USPs of the iPhone 11 Pro and 11 Pro Max.

!1 New UpdateClick here for latest updates
12:16 AM

And that's a wrap!

And that's a wrap!
12:13 AM

He's Back

Tim Cook returns to the dais to do a round-up of all the launches.
He's Back
12:10 AM

Brick & Mortar

On Sept 20 when the new iPhones hit the stores, Apple will reopen its iconic Fifth Avenue store in New York.
12:09 AM

Apple Retail

The tech giant is also rolling out easy payment options for its new phones.
Apple Retail
12:06 AM

Talking Money

iPhone 11 Pro at $999; iPhone 11 Pro Max at $1099. Pre-orders start on Friday.
11:49 PM

Long-lasting and powerful

Long-lasting and powerful
11:49 PM

Apple has gone full 'Pro' with the cameras

Apple has gone full 'Pro' with the cameras
11:42 PM

A step ahead

The iPhone 11 Pro sports a Super Retina XDR display
A step ahead
11:42 PM

Most-sophisticated iPhone

The device will be available in four colours - Midnight Green, Space Grey, Silver/White and Gold
Most-sophisticated iPhone
11:40 PM

Another iPhone

The iPhone 11 Pro is here! The first phone that Apple has called 'Pro'.
11:38 PM

'Truly-special' iPhone

iPhone 11 is available at a special price of $699
'Truly-special' iPhone
11:31 PM

iPhone powerhouse

A13 bionic chip is the fastest CPU and GPU ever in a smartphone
iPhone powerhouse
11:30 PM

Good, better, best!

Good, better, best!
11:29 PM

Making video fun

Apple has now added the slow-motion video feature to the front camera. They're calling it the 'Slofie'.
11:29 PM

Visual delight

Here are all the camera and video features you get with iPhone 11
Visual delight
11:26 PM

Click Away

There's a new and improved Night Mode that promises detailed images.
11:25 PM

Pet lovers, rejoice!

Click the best images of your pets with the Portrait mode. The new portrait effect is called high-key mono
Pet lovers, rejoice!
11:22 PM

Camera Details

Camera Details
11:22 PM

iPhone 11

Comes in 6 new colours (purple, white, green, yellow, black, and red.). Has a 6.11-inch Retina display.
iPhone 11
11:18 PM

Tim Cook takes to the stage to talk about the new iPhones

Tim Cook takes to the stage to talk about the new iPhones
11:16 PM

Watch it

Apple Watch Series 5 can be ordered now, and will be available on September 20 at $399 (GPS), $499 (cellular). Also comes in titanium and ceramic casing. Series 3 at $199
Watch it
11:14 PM

All the features in the new Apple Watch

All the features in the new Apple Watch
11:12 PM

Safety First

International emergency calling by just pressing and holding down the side button, even without your iPhone.
11:10 PM

New Features

A built-in compass. All-day 18-hour battery life. All watch faces have been tuned for the new display.
11:09 PM

The New Apple Watch

Comes with always-on Retina display.
The New Apple Watch
11:07 PM

Talking Health

- Apple Hearing Study working with University of Michigan and WHO - Apple Women's Health Study with NIH and Harvard - Apple Heart and Movement Study with American Heart Association and Brigham and Women's Hospital
Talking Health
11:07 PM

Health First

Apple announces three new Health studies.
11:03 PM

So inspiring to see the difference the Apple Watch is making.

- Tim Cook

11:01 PM

Simpler multitasking

The newest iPad has a slot for Apple Pencil, 8MP camera, 9.7-inch, starting at $329, and $299 students. Order today, shipping at end of the month
Simpler multitasking
10:54 PM

Next: iPad

The new 7th-gen iPad comes with a larger 10.2-inch Retina display, Smart Connector for the full-size smart keyboard, and A10 Fusion chip
Next: iPad
10:51 PM

Time to binge-watch

All the shows at the price of a single movie rental!
10:50 PM

Hello, Apple TV+

First shows will be available for over 100 countries at launch on November 1, $4.99 a month.
Hello, Apple TV+
10:46 PM

A treat to watch

'The Morning Show' - the most-anticipated series - will have Jennifer Aniston for the first time on television after F.R.I.E.N.D.S
A treat to watch
10:44 PM

Game night gets better

Apple Arcade is coming on September 19 at $4.99 a month for the whole family. You get a 1-month free trial
Game night gets better
10:42 PM

Sound of music

Get musical with Sayonara Wild Hearts - a playable music video game
Sound of music
10:39 PM

Underwater magic

Capcom's Peter Fabiano shares details about the new underwater platformer - Shinsekai Into the Depths
Underwater magic
10:37 PM

Game Time

The app store will now have an Apple Arcade tab. There will be new games, recommendations, trailers, and game guides every month.
10:37 PM

Game on

Konami's Benjamin Kinney comes on stage to talk about a game - Frogger in Toy Town
Game on
10:34 PM

At Apple we put the customer at the center of everything we do.

- Tim Cook

10:33 PM

Welcome, boss

Apple Inc CEO Tim Cook takes to the stage to deliver the keynote
Welcome, boss
10:30 PM

Guess who's here

10:29 PM

Time to shine

A logo of Apple, lit by colourful lights, appears on the stage
Time to shine
10:26 PM

Rumour has it: Here's what all is likely to be unveiled today

iPhone 11 may come with a stylus, Watch 5 is likely to get OLED display
10:22 PM

The stage is set

Tech geeks and media professionals pour into the Steve Jobs Theater
The stage is set
10:11 PM

Be right back!

Apple's online store goes down ahead of iPhone 11 launch
Be right back!
10:08 PM

Good morning, world

10:07 PM

Beyond hardware

Apple may also make announcements on its new subscription services
10:07 PM

What else is happening?

The Apple Watch Series 5, hardware for the smart home, and new AirPods
10:07 PM

On the menu

The tech giant is taking the wraps off its three new iPhones
On the menu
10:06 PM

It's time

Apple is all set for its biggest event of the year, taking place at the Steve Jobs Theater in Cupertino.
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